how to increase website traffic, Drive more Traffic to your Website

Strategies to Drive more Traffic to your Website

In the era of social media and online marketing, many people are getting enlightened about websites and the benefits of having an online presence. However, getting your website done for your business is just for starters. Once your business is online, you need to know how to drive more traffic to your website. Run Promotions with Key Influencers Check out the influencers in your particular field and bring them in. Start a contest, where the prize will, of course, be sponsored by you. Let the influencer be the ‘star attraction’ and gather all the attention you will need for the contest. It is mutually beneficial for both of you, as you stand together in success. Advertise Blog Content on Facebook Yes, indeed! You may advertise your blog posts on Facebook. But some might say, “I want to know how to increase website traffic ‘without’ placing ads, losing money and filing for bankruptcy”. You may be correct. However, the good news is that there are ways to advertise in the right way, and not lose money. You may consider placing and place gated content on your blogs, to invite email registrations to build up your subscriber list and work on those with a solid email strategy. That’s because, advertising value-added posts yields a better response than selling things at the outset. Advertise to Custom Audience Advertise your lead generating content after creating a custom audience on Facebook and reap the rich rewards. Facebook helps create an audience similar to your current subscribers and thereby targets the right audience for your advertisements. Once you target the right audience with your ads, promotions and offers, there is a chance of improving your click through rate. Create Great content Your content must reach out to your audience in innovative ways, and help them achieve their objectives. It can be a “DIY (do it yourself) or How-to” post enabling people to achieve their goals, in a practical way. People will be therefore be glad to read your content and to apply your suggestions in their daily life. You may thus follow the below steps:

Provide valuable content
Promote it in the right way
Use the right influencers
Use proper promotion channels
Promote to the right audience

We are providing Cheap Web Design, Hosting and SEO Services around Australia. In this video SEO Expert Brian Dean, speaks about a 3-step process you can use to get more traffic from Google…without higher rankings. He also talks about a “2-minute tweak” for insanely-competitive keyword rankings and the 8 words you NEED to have on every page in your site if you’re serious about SEO in 2016. And more… Answer Questions on Quora Question and Answer sites like Quora are not just there to provide information. They can get you quality audience and leads as well. All you need to do is to answer questions in your field of specialisation. Once you are proficient and consistent with your answers, you will definitely gain the reputation as an expert in your particular field. Gaining reputation is something which cannot be accomplished overnight. You need a lot of patience and persist answering questions; do it rightly for a period of time. Once you are perceived as an expert in your field, then people will flock to your blog or website as a source of valuable information. There are much more ways to increase website traffic. We may therefore choose them according to our preferences. So, which is your favourite way of doing achieving website traffic? Do let us know in the comments below.

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Fabulous Blog-post Ideas that will make your Blog “HOT”

We have always spoken about blogs and their importance in online marketing. However, coming up with blog post ideas all the time is not possible at all. Even if you have the knowledge on the subject, coming up with new titles every time can be very demanding. So here are a few tips, which may come in handy when you are starved for blog post ideas.

Play the part of a journalist

Attend an event related to your field of work. Take pictures, interview people. Write back a blog on the event. This is basically reporting and nothing else. However, when it goes together with blogging, the result can simply be a ‘fresh and relevant blog post’. The bottom line is that you are providing useful content, and better still you are reporting LIVE.

Take a Popular Post and Comment

It is one of the best ways to build your authority as an expert in your field. Comment on a blog or article written by experts and give your take on it (after providing a link to their original posting). Commenting on the blog articles by experts also gets you possible back links, or better still, a re-tweet. This will definitely generate extra traffic on your blog.

Insider’s Secrets

Give your fans, some insight into your field, and how things work. No, I’m not asking you to spill the beans and tell them all your business secrets. However, let them into your world and give them a glimpse of what your average day looks like.

For e.g., if you are a martial arts expert, post a video of martial arts and self-defence. The audience will be grateful that they learnt some new self-defence secrets. In reality, you are not giving anything away. They will still need to enrol for your classes to learn it anyway. Nevertheless, you have created a rapport, and they will definitely come back to your page for more tips.

Expert Opinions

You will need to establish connections with experts in your particular field. Then, you can ask for their take on a particular issue. Ask them a set of questions, and record their replies for future postings. Each question you ask them can similarly be posed to other experts. In fact your questions, have the potential to become separate blog ideas, where your field experts talk on different issues.

Once you do this with the permission of the concerned speakers, publish them as a new blog, and tag them in your post. If you are good, chances are that you will earn a re-tweet and the eyeballs of their followers, who usually come in hundreds of thousands.

Generate Infographics

Many a time, when bloggers are starved for blog post ideas, they can turn to graphics. Infographics are very much in demand, especially those relevant to social media and online marketing. You may choose any other area depending on your expertise and make relevant statistics available, after adequate research.

Behind the Scenes Post

When you are short of blog topics, you can try this behind-the-scenes post. You basically let your audience into your production, retail or service facility through posting pictures of your employees, office, staff recreation and other significant office events. The idea is to let people know that there are human faces at work, behind the brand logo. That way, people associate themselves with the company, as they see for sure that humans with emotions run the company and not robots (no pun intended).

Are there any blog ideas that we have left out? Do let us know in the comments below.

What you need to know about Google Penguin 4.0 Algorithm Update

When Google Penguin algorithm update arrived in 2012, it is expected to take on websites which incorporate Black – Hat SEO techniques to boost their rankings. However, companies resort to paying money and buying links via link networks in a bid to top the rankings. The arrival of the Penguin 4.0 update in 2016, serves as a knockout punch for such websites. So what’s with the New Penguin Update? Four years on, this is the 7th version of the Penguin ‘Behemoth’ and it is definitely ‘armed to the teeth’! In the past, the websites which were affected by Penguin were periodically refreshed. Now Penguin doesn’t need another update to take care of the affected websites. It will re-enforce its impact, by re-crawling and re-indexing the web page. An official statement from Google’s Gary Illyes says, “With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we re-crawl and re-index a page. It also means we’re not going to comment on future refreshes.” Penguin 4.0 is Real-time The problem with earlier versions of Penguin was that, even if the affected websites would make amends by following Google Best Practices, Penguin would need to be refreshed, in order for you to get back your rankings. However, Penguin 4.0 operates in real-time; all it takes is a re-crawl and re-indexing to get back your site ranking. Penguin is More Specific Web pages with spam content will definitely be penalised, however, the overall website ranking will not be affected. Only the particular webpage in question will bear the brunt of it. Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. In this video Barry Schwartz talks about the Penguin 4.0 Algorithm update and some early observations of its “aftermath”. What are Penguin Recoveries? If you have suffered the ‘wrath’ of Penguin 4.0 and your SEO rankings have gone down, you obviously need to recover from the loss. This recovery process can take from 72 hours to several months to resolve. The recovery depends on the below factors:

The kind of penalty
Severity of the problem you are facing
Precise identification of the faults
How soon you are able to resolve these issues
The timing of your re-consideration request. (However, this is conditional. It doesn’t apply in all cases)

Do we need to worry about Penguin 4.0 Algorithm? Penguin 4.0 is not something to worry about, especially when you are maintaining a high level of SEO practice. Even if your website is affected, you don’t need to wait for two years for a fresh update. Penguin is real-time; you can get back what you have lost if you make the necessary amends. We will throw more light on ‘how to recover your lost SEO ranking’ in a future blog post. Do let us know your thoughts in the comments below.

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The Benefits of Relationship Marketing

Customer relationship marketing is growing in popularity, thanks to the advent of the internet and social media. It is definitely going to be a ‘people’s favourite’. Why? That’s because, unlike traditional marketing, it does not focus on acquiring customers and selling products. Instead, it focuses on building customer relations and engagement as the first priority.

Relationship marketing concentrates on creating brand awareness, and not only attracts new customers but also retains old ones. Customer retention is a by-product of relationship marketing. Retaining your old customers can result in 15-20 % increase in annual revenue. So how do we do it?

Building Trust

To generate trust, you need to engage with your audience on a regular basis on social media. You need to be consistent in your social media postings. The nature of postings must be varied and interesting. It should generate engagement.

Your fans comments must be acknowledged. Make sure that you address each of them by name, while answering them on social media. Your social media postings should provide value to your fans and customers. Your social media posts can also be linked to your blog where you provide your subscribers with exhaustive information in your field of expertise.

Word of Mouth – Referrals

Once you generate a buzz online media like Facebook, Twitter, Pinterest and blogs via out of the box posts, the word will be out and your brand will get talked about.

People don’t just want a product, but an experience. Give it to them and they will love you. How to give them a brand experience? It’s simple!

Make them feel special. Answer their queries through social media comments, email or even telephone. You can go one step ahead and make a database of your customers along with their special dates (anniversaries, birthdays). You can send personalised greetings to them and make them feel special.

Increased Business Opportunities

And suppose they want to buy a product you have, will they go to your competitors? Will they refer their friends to your competitors? The answer is ‘NO’!

Loyal customers don’t go shopping around, even if the price is less, because they are more focused on the value they are getting. It goes without saying, that when they are getting value, they don’t mind referring your product to their friends and family. Returning customers, are also less costly to acquire, because they know how your product works.

Let’s summarise the essential elements of successful relationship marketing:

Customer Support: Have a great customer support team, which provides personalised service to your customers.

Educating Customers: Make sure that you provide value to your customers through your blog. Let them know about the latest trends and technologies in your field. Give them something to think about!

Social Media: Engage with customers on social media. Answer their comments and solve their issues (i.e., issues - concerning your product or field).

Email Marketing: An e-mail is still one of the most powerful ways of marketing and re-marketing to your customers. So, you need to have an email marketing strategy also in place.

In this video Michael Stelzner the CEO of Social Media Examiner interviews Mari Smith, author of “The New Relationship Marketing and Facebook Marketing: An Hour a Day”. Mari Smith is one of the world’s leading social media thought leaders, who is also Facebook’s designated “Small Business and Facebook Marketing Expert” and Forbes’ “#4 Top Social Media Power Influencer”

Have Loyalty Programs: A loyalty program is worth its salt, only if the rewards are outstanding. Have your loyal customers sign up for the loyalty program and reap its benefits. It is also a good way of re-selling to existing customers, by offering great deals.

You can thus cement your client relations by means of A customer relationship marketing strategy; also make sure that your product or services are of top-quality. Once you follow the above guidelines, your customer relations get a boost and business success won’t be far away.

Video Strategies to Boost Facebook Engagement

The visibility of your Facebook fan page is not what it once used to be. A very less percentage of your fans actually get to see what you post every day. This wasn’t the situation prior to 2012, when you could expect your posts to be seen by a huge number of your fans. However, the number declined from 16% to 7% in 2014. Now in 2016, only 2.5% of your fans are getting to see your posts.

According to Post planner, Facebook is coming up with another algorithm, which will further curate, what your fans are going to see in their news feed. By now I’m sure you are aware that, if there is one thing that’s constant on Social Media, it is ‘change’.

However, we all know that every problem has a solution. With Facebook curtailing our reach, how do we reach out to our fans? The answer lies in posting videos to Facebook.

More than 100 million videos are watched daily on Facebook, while the number touches 5 billion on YouTube. Yes, Indeed! 5,000,000,000 videos are watched everyday on YouTube!

Videos are something which deserve to be shared; you need to upload videos to Facebook on a regular basis! This is the best way to promote your Facebook page for FREE.

Use Facebook LIVE

Facebook LIVE, helps you to reach out to a large number of viewers without having to pay for it. However, make sure you have a plan. Going live, when you have nothing valuable to offer would be a waste of time; so prepare well in advance about how you are going to make best use of your available time to keep the online audience ‘glued to their seats’. Facebook helps you reach a massive audience, and the longer you are live, more will be your reach. You can expect the numbers to be in the range of 400-500K by the end of your first hour of live streaming.

Use Slideshow Videos

Facebook has made it easier to create videos, as shown in the below graphics.
Go to your fan page and click on “Photo/Video”
Choose “Create Slideshow” from the given options
Choose the images and specify the different options like aspect ratio, image duration, transition and music.

Follow the above steps to create a simple video.

Use Video making Apps to make quick videos

Vine: This is a cool app which makes you create video for 6.5 seconds. Your video can definitely look eye catching and cool when it loops almost every seven seconds.

Artisto: This is again an amazing app, which enables you to create great looking videos using new video technology. This is FREE and available for both Android and iOS devices.

Adobe Spark: This is a simple video app, which creates amazing videos. There are times, when all you have is just text and nothing else. This app still helps you create nice videos out what’s available. Presently, it is available for Android users; however and iOS version may soon be on its way.

James Wedmore has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 1 Million times.

In the above video ,James Wedmore gives us invaluable tips and tricks on how to use Facebook video to grow your business.

I’m sure some of the apps mentioned above will definitely make you feel that making videos is not such a difficult task after all! These tools will surely help you to promote your Facebook page online. Do you have any favourite video apps which you use to post videos on Facebook? If so, do let us know in the comments below; we would love to hear from you.