Why SEO Can’t Stand Out without Content Marketing

Search Engine Optimization (SEO) and Content Marketing go hand-in-hand in publishing world. Content marketing is the future of SEO. Both rely on each other for success. This deadly combination can get you listed on Google quite quickly and in real short time. Learn the basics of both and the synergy will allow your piece to perform better than ever before. As we all know content is the driving source for internet users as well as businesses and to build a brand these two parameters playing an important role. Traffic to your site will give you more opportunities to get real leads and this could well establish a solid database many of who would be your loyal customers. Learning the basics For many the terms content marketing and SEO could be still an unexplored area. Let us unwind what it is after all for those of you who are beginners: Content marketing is all about bringing your thoughts to your audience, in short terms, convey the message that you want to communicate through posting or mailing of valuable content which is in sync with your brand and this could be disseminated through various mediums such as social media channels, print media, online media, blogging, talk forums, advertisements, and so on. SEO is building up of pieces of information which could lead more visitors / traffic to your site. Snippets of information are often highlighted or broadcasted to attract more business visitors for your business. Looking for Cheap Web Design Sydney and Melbourne Click Here The Difference Although the objective of both SEO and content marketing is the same, i.e. to increase traffic to your website, there are certain inherent differences that you can find when the functions of both are examined closely. Often, SEO is narrow and somewhat technical and whereas content marketing embraces a broader hemisphere. It is much larger and holistic in its approach. So are they two different entities and should not go hand in hand? No. In practice they should work together, overlap, cohere and blend well to complement each other. Many think that content marketing will eliminate SEO. In reality this is not so. The only way to implement a successful content marketing strategy is to incorporate SEO as part of the process to build the brand and establish it in the market. The results may be limited when both are separated. The Similarities SEO and content marketing are in the same boat:

Both aim for more readers, visitors and customers.
Both need to follow search engine rules to gain success.

How They Work Together? We need to understand how they come together to promote content as a whole. SEO needs keywords: SEO content is nothing but certain important keywords. The editor or writer carefully analyzes and researches those words and use them in the written piece. You need to track the ranking of them in the SERPs before strategically placing those keywords in your articles and blog entries. However, you need to ensure that you don’t overdo in your enthusiasm and put your piece at risk. Over-optimizing can harm you and put your page at risk. You could be blacklisted by Google and penalized. So you need to maintain a balance and learn how to put SEO and content marketing work in tandem with each other. The harmony needs to be maintained. Linking it There are many ways through which you can get links to your article but the best option is to build links by publishing content which is worth linking to naturally. This is the best way to do since it will ensure your continuous SEO success and you will find a natural increase over the long lifespan for your content once public starts taking a liking to what you put up. SEO is onsite technical optimization, content marketing is great UX Apart from optimizing blog articles, SEO is also known for optimizing the robots.txt, enhancing metadata, utilizing proper tags, and constructing a strategic sitemap. Technical SEO components should serve users and promote the content that you post online. For example, you create a good sitemap so that people can easily navigate the content or you need an optimized robots.txt so search engines can crawl your site better which as a result enable readers to find the content that you put up meticulously. Maintaining Consistency SEO consumes time and effort and therefore it is necessary to keep up the consistency in creating content marketing. You need to keep it going to make your product eye catchy and enter into the minds of your customers which will eventually build the brand. Conclusion SEO in actual terms is content marketing and content marketing is actually SEO. Your e-commerce page will require SEO and content marketing to attract visitors to your site. It is a tough job to create fresh and attractive content, more so when you have higher business priorities to focus on. In case you find it tough to create articles on your own then you could hire a good writer to help do this job for you or get in touch with a reputed SEO service provider to help you with combined SEO / Content marketing efforts and help bring the two into a perfect harmony.

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How to Create and Advertise on Facebook Using Facebook Ads

Social media is the biggest platform for everything online. Whether it is news, views, business, or promotions, mediums such as Facebook Advertising give a big outreach to business. It is already putting even the traditional form of media on the back foot. Small as well as large business houses use Facebook for aggressive marketing and advertising.

With millions of users from all over the world Facebook has become a rocket that no business can ignore says Donald Atkinson, CEO of a global company with base in New Zealand. The potential for using Facebook to advertise is immense but the mistake that we do is that we often approach it with an objective of “trying it out”, he adds.

For an established business willing to spend dollars on advertising it may not matter much. However, for small businesses including micro, small and medium enterprises that don’t have a big budget for marketing Facebook is the best medium for delivering budget-friendly advertising campaigns to target audience.

Four indisputable reasons why your business needs to invest in Facebook advertising:

Everyone is on Facebook:

Millions use Facebook for whatever peculiar reasons that may be. One basic idea is to have a public profile and get noted. Many among the millions of users spend ages browsing stuff and chatting to people in their circle. Inadvertently they also tend to click on advertisements, share them, like them and in the process promote them. This vast pool of people could one day become your potential customer.

Highly targeted Advertising:

Targeted advertising is a specialization of Facebook. This offers targeting options that possibly you couldn’t have gauged such as life-event targeting, custom audiences and lookalike audiences. With such plethora of options advertisers get a good option to spend only on relevant audiences so that they can get optimum value from the money they spend on ads.

Cost effective Advertising:

Facebook ads cost a fraction of what other online marketing forums would cost. For a multinational it might not matter if they spend some dollars but for small businesses that won’t have a big budget it matters a lot. Every penny of the ad budget counts. So an effective way to do is to post links on Facebook and reach out to your pool of customers.

Different ROI:

Some businesses do well and some don’t. Success and failure happens in every business. Mostly businesses fail for the fact that the business didn’t have a solid strategy or due to the reason that they approach Facebook Ads with some wrong intentions. What you sell on Facebook greatly determines the success of your campaign and B2C businesses are likely to find more success than B2B in direct selling.

The results of your campaign are quite visible. The metrics such as:

Impressions: The number of times your ad was shown.
Reach: The number of users who saw your Ad.
The number of actions people took, such as clicks, page likes, engagement, comments and shares.
Cost per Click, Cost per Like and Cost per Conversion.

All these will help you gauge and understand your ad’s performance and measure ROI. This will also help you analyze what you spent and what you get out of it. With this you can optimize your campaign results as well and in the process get better results in terms of marketing.

So, for your business Facebook is the most cost-effective way of targeted and cost-effective marketing and if successfully executed in a professional way it will give your company rich dividends in the long run.

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How do I choose the right keywords – search engine optimization (SEO)?

It begins with your headline before you start the journey of your thoughts that are put forth in the article that follows. Using right keywords will ensure that you hit the right target. Keep this in view when putting together your keyword phrases list:

What is a keyword phrase?

To begin with, it is important to understand what your business needs are and what are the primary objectives. For this, we use the right keywords so that Google pulls up your site to the front list of search items whenever a user or customer types it in the browser.

For example, as a part of your business, you want to sell a white t-shirt for ladies. To appear on the top pages of Google’s search results your content should be filled with keywords and phrases such as “buy white t-shirts for ladies”, “attractive white t-shirt for ladies”, “ladies white t-shirt prices”, etc.

Further, where the number of products and services that you offer is expansive and you have an exhaustive range then you would be looking at a wider market. You may likely target shoppers at various stages of sales such as those who are researching for some specific products, those reading reviews about products and those comparing prices of products from different sources.

You can divide them into different groups and split them into buyer type, buyer stage, product type or region. Avoid keywords that are an extension of what you have already. For example, when you have used “buy white t-shirts” it doesn’t make any sense in adding “buying white t-shirts”.

Refine your keyword list

Many businesses have the habit of assigning certain keywords each time they optimize their web pages. Often these keywords are not just about SEO but also about defining a company’s marketing campaign.

Some attributes to refine your keywords list are:

Focus on some good phrases. Keep it simple to define your products and services in the best way possible.
Avoid vanity keywords and use more specific keywords to come up in the rankings significantly.
Product attributes such as colour, style, design, and shape, etc. should be spelt out.
Unique problems that people experience which your product can solve.
Anything specific or unique to your business.

Review how competitive the keywords are

One way to figure out keywords that are worth using frequently is the words which advertisers are interested in and willing to pay for. Google AdWords allows website owners to have their ads show for specific keywords. It is a quick way to target keywords although it involves some cost.

Google AdWords Keyword Planner will give valuable feedback on keywords that you want to use in your business. You can verify the expected cost per click, i.e. the amount advertisers are willing to pay for this keyword. Where advertisers are willing to pay more than $2 in New Zealand then it becomes clear that the keyword has prominence in the market and if used can translate into sales.

It is a universal truth that advertisers don’t pay for something which doesn’t sell. And these are words which specify commercial intent which gives an indication that buyers type those keywords not for window shopping but for buying. Use highly competitive keywords for later use if you are just starting out as you need to establish in the market before taking on the big guns.

Check your current ranking

The first step begins by checking your current ranking and where you stand before you start building your website with chosen keywords. This will enable you to chart your progress in due course. It will help you also determine whether you are on the right path and whether you are getting good results.

Check your current ranking through Google search and then scan the results page by page. You can change your settings to show more than 10 results on the search homepage. Change the results set to verbatim at the top under search tools to remove personalization which tends to uplift websites that you visited previously higher up in the results. Incidentally, this is a good reason for encouraging traffic on to your website.

Periodically review your target market

Just as technology changes and customer thinking changes, over a period of time words used also change. There will be new forms, abbreviations, and thoughts which are coined in daily conversation written and verbatim. To keep abreast of this you need to be aware of the performance of your product in the market. Is it still well received? For example, “mobile-friendly” has gained popularity with the introduction of smartphones and tablets. People use hand-held devices to gather information. So you need to keep moving with the changing times.

Have in place a keyword list and keep it expanding. Put them to best use in your blogs, tags, and titles or keep it peppering on your website to draw attention. Use them also when getting links from other websites. When kicking off an SEO project or when optimizing the website, keywords have a prominent role to play.