How a Website Design Influences the Conversion Ratio

How a Affordable Website Design Influences the Conversion Ratio

What is the role of an affordable web design? Confused? No matter how you slice it, conversions boil down to the quality content that you put up online. Yes it is true that the visual appeal of your landing page play a vital role in exactly how many visitors you actually convert. The way the visual elements are arranged influence the conversion rates. Also the ads that you use to drive traffic to your website begin the process. Thus your website needs to be more than what a flashy digital brochure would offer. The design of your website enables you to achieve your business goals. If you are in B2B business the design of the website should aid in generating and increasing leads for your business. A good and affordable web design helps you increase content management, lead the conversations with your potential customers and convince them about your business thereby improving your sales. So good website designs help increase money and keeping this in view we are here discussing this subject.

Aesthetics the first impression and perception

Aesthetics play an important role in websites. It gives the first impression to your visitors. A website has around 50 milliseconds to cut the ice with the visitors before they switch on to something else. Excellent photography is one of the best methods to keep your first-time visitor engaged on your site. A clean layout and compelling visuals will do wonders. Good aesthetics lend a lasting impression on your visitors. The positive sentiments which the visitors feel and get on watching your site will eventually turn them into your customer and who knows it could be even a long-term one. Classic aesthetics reveal that your business is built on some solid foundation and it is there to stay for long. Modern aesthetics show that your business is well organized. Finally the designer needs to work for making the website’s aesthetics reflect the best qualities of your business.

Website navigation

Visitors will find it easy if your website has clean and logical navigation techniques. How easily and quickly a visitor finds relevant information on your website will go a long way in deciding your business returns. Adding robust search functions and great navigation will ensure you the ease of doing business.

Conversion opportunities

It is not just about hosting an affordable website but it is also about having the conversion pathways as they generate healthy leads. The visitor whether a fresh one or a regular visitor must be clear as to where to search. Conversion pathway is determined by a number of factors. It starts with the first impression that a visitor draws from visiting your site. It is then that he gets a perception of your business and what you offer him as he explores a little more. The visitor needs to be aided further through your search facility for which you need easy navigation. Once the visitor lands on the service page he should be able to browse through the entire page very quickly without any hassles. Now everything depends on the design of the call to action. If the visitor was not clear about the call to action it could break the entire chain of lead generation and your purpose will fail. Hence, assure that the clickable buttons and visual cues used are attractive and that the visitor understands them properly so that the conversion cycle could be completed.

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5 Reasons Why a Mobile Friendly Website is Crucial

A lot has changed with the advent of smart phones in the market. People no longer need to wait to reach their homes to switch on their systems and browse for information. Those days have gone into oblivion. Everything is in your hands. You get access to information 24x7. In this era of heated competition one needs to look beyond the PCs. You cannot ignore the mobile while planning and designing your website. If your website is not cell phone friendly then you need to do so sooner than later. “Today it is a question of survival for you to earn your bread and butter,” says Albert Dale, a Sydney based graphic designer who has a large clientele base in Australia as well as New Zealand.

Still confused? We share with you some vital information on why your website needs to be mobile friendly:

Tap on for more visitors

There is an old adage which says “out of sight and out of mind”. The same goes with websites. They need to be constantly upgraded and in front of the users so that they don’t forget it. And if you have no presence on the fancy smartphones and tablets that people carry with them to access information then you are dead. So why not make your presence felt on the smartphones and tablets?

More Lead Generation

A mobile friendly website attracts visitors just as a flower attracts honey bees. As more visitors stream in to your site the volumes of your sales also go up. But for this you need to make sure that right features are ticking on your website. For example, a virtual cart must be accessible to process the payment and order.

It is a Trend Which Matters

It is no longer all about having a cheap website anymore. These days having a mobile friendly website is on the hot list. It is a market trend. This is what people now want. So why not get it and please your customers? A happy customer will give you steady business.

Destroying reputation is quite easy but establishing one takes years. You need to give your sweat and toil. No doubt you wouldn’t want it to be spoilt by one unhappy customer. In today’s online world you operate in a glass window. Tarnishing the image is relatively easy. Why take chances? Build a mobile friendly website and reap rich dividends.

Faster Business Transactions

Another big advantage of having a mobile friendly and cheap web site is quick transactions. You will also enjoy benefits such as fast inventory turnover and manage the supply chain effectively. It also becomes easy to establish contact with your suppliers. With a few clicks you can effectively set an appointment, place a new order and select the price of the inventory.

Better Brand Experience

Once you give your customer a great mobile experience the same lot are likely to return to your website for more info or transactions once they log on to their PCs and laptops. A fully optimized mobile experience builds a bond with the users. People will start liking your brand and perhaps even pass on their experience with you in their circles. If you fail to give your customers a fabulous mobile experience in the first instance you simply lose a sales opportunity and hand over an advantage to your nearest competitor.

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How to Engage Your Customers through Your Website

Ever wondered what happens when a visitor engages with your website? Perhaps they clicked the Buy Now button which they came across while surfing or simply wrote an email to you. Or even better they saw you on Facebook, Twitter or LinkedIn and began following you. Whenever a customer buys your product and starts using them they enrich your wallet besides publicizing your products among their circles. They liked what you offered and want to see more.

Your website is the starting point of your business and your 24x7 salesperson. The positive impression that your site conveys to the customer will decide your future. Your website sets you apart from your competitors in business.

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Designers with good experience design the website in a way that it creates a unique digital experience that relates to the individual customer base. An important aspect is to chat with your customers, ask questions, listen and learn about their requirements. To encourage a continued engagement you should have a website which strikes the right chord with your customers to keep them keenly engaged to you.

So how do you do this? You need to come up with a site that sells your products and one that is tailored to motivate your visitors to engage more with not only the product that you are trying to sell but also with stuff which you have otherwise with you.

Who are your customers?

This is the most important thing in the value chain. Knowing them closely will solve more than half your headache. Your website should have everything for your customers whether they are the individual ones or small businesses or larger firms. How your effective your website is will determine your success. As a web designer you need to step into the shoes of the businessman and think like them and that would be great.

Where are your customers?

Another important thing is to know the background of your customer and where they come from. Are they from your city, different state, different country? This is also crucial as people staying in different geographical locations have different tastes. Knowing this helps you to engage with them better.

Also how your customers are reaching out to your website is also important to know. Is it through the normal search engine, what did they search, the keywords that they used and is your website appropriately marketed towards customer’s search? If this is not so and it is accidental then they will leave searching for something more lucrative. Did your customers find your website on social media and they got impressed, if so, then it is a great beginning for a long lasting relationship.

What do your customers value?

You need to work out on what your customers are looking at, what they are interested in. Knowing that will be useful as then you can convert them into your regular customer. Often customers want to know whether your business is trustworthy and dependable. They would also be interested in free shipping and quick checkouts. So knowing that your website is not for you but for your customers is important. The website needs to be the best reflection of your business and able to build your brand.

So where to from here? The good news is that our team at WebCanny is focused on helping you to create a successful cheap website for your business. To get in touch, give us a call on 08 7111 2959

How much does a website cost in Australia?

Every business needs a website. It is an essential part and parcel of business in the digital era that we live in. What businesses operating from Australia need to know is the cost involved in website design and website development. It can vary depending upon the elements that make up web designing.

Web development, web hosting, domain names, and email addresses, et.al. Needs to be considered in your project. Those of you who are net savvy would have seen great many websites on the net with super cool features, moving graphics, options to sign for newsletters, database searches and links to various other websites.

Often businesses that are not sure of their success in the beginning stick to having a basic website and later on keep adding features that they believe would sell. To begin with they put out the idea in a rough form on the internet.

WordPress Website Design Costs Australia

WordPress Basic: 3 Pages Website	WordPress Starter: 5 Pages Website
Get the basics with a 3 page WordPress website with your choice of theme. NZ $350 + GST	Get started with a 5 page WordPress website with your choice of theme. NZ $550 + GST
WordPress Advanced: 5 Pages Plus	WordPress Custom Build Website
An advanced WordPress website with your choice of theme up to 20 pages and theme customizations. NZ $1150 + GST	A custom built WordPress website to match your brand. Get a fixed price quote for your wish list. From NZ $3500 + GST

What else is included in a website cost?

Client needs to carefully peruse the details of each package as to what they offer and what all are included in the website cost which is published.

It would be great if you could work out in advance what all are included in your website cost and what all aren’t before you start with designing. There are cases where clients believe that something was part of the website designing process but then the designer doesn’t specify it in the beginning and later when you want it desperately you need to bear extra expenses to get it done. So avoid this hassle in the beginning stage itself.

Often in Australia certain software and technologies used for web design come with a license fee implying that you pay a premium for it, or your web developer needs to be remunerated more since they have to pay and buy an expensive license.

Locked-in Contracts

WordPress is open source software. In-house systems come with a license fee. This you don’t pay if site is constructed using WordPress. WordPress also works well with any system and afterwards if you want to make alterations to your website then you can take it to a web developer and get your changes done.

What is not included in a website cost?

The price of web hosting is separate. It is not included in website design cost. Hosting connects the website with the World Wide Web. The price for this in Australia ranges from $10 to $ 40 per month depending on the service provider. We aid our clients in understanding and going for the best available option. We also arrange for domain name registration which costs around $30 to $50 per year.

Stock photos and graphics costs won’t be included in website design as these needs to be purchased from different sources. Charges are applicable depending on where you buy them from.

Plug-ins and third party software also need to be purchased from different service providers / vendors. Although some of these add-ons can be availed for free, most of these you need to buy. If you are looking for a specific plug in or type of functionality then you need to shell out more money.

All about Responsive Website Design

In the era of smart phones and tablets a responsive website design maintaining its unique look and feel irrespective of devices and factors such as screen size, pixel resolution, click versus touch, and many other functions that come along in your hand-held devices, is all the more vital.

So what is a responsive website and why do we need this? This is a question that is often asked not just by you but even by those top CEO’s in today’s business.

A responsive website makes your site look good on all types of devices and the demand for this is already at its peak in the market. A responsive website design method is aimed at coding a website to give the viewer of the website an optimal viewing, reading and navigating experience. It should also come with built-in features for minimal resizing, scrolling and panning across various devices including desktop PCs, laptops, tablets and mobile phones.

The design pattern of the website including the user interface (UI) should be able to adjust itself to these various devices.

Advantages of Responsive Websites over Conventional Ones

Let us now examine what responsive websites bring to the table that conventional sites don’t. There may be some who would say why the fuss about this and having one which adapts itself to the various internet devices that we see these days is no big deal. Well you are for a matter of fact mistaken and will realize this as soon as you step in to the business to market your products.

The best web designers put huge emphasis on having a responsive website for garnering good business orders and generating good enquiries. This is so because the world has to a large extent moved beyond the traditional ways of marketing and usage of devices to market their products and services and business is now done through various channels.

For example today’s smart phones in the market come up with features that are much more tech savvy than what was available in full pledged computer systems and this bridges the gap between devices, ideas and the end customer. So you are more connected with the market as well as your audience which is very important.

The various apps on smart phones such as WhatsApp, ticket booking apps, social media channels, hotspot, and so on make it all simple and easy for the public to do what they used to do through emails, browsing the internet on PCs, etc. a few years ago.

Before responsive websites became popular businesses that ventured into the field of mobile marketing had to build an additional website that could be used on mobile platforms in addition to the regular one which is used as the business website.

Getting Responsive Websites and Eliminating Problems

For those looking forward to enter the mobile marketing business, if not today but sometime in future, responsive websites are essential and to get those you need tech savvy designers and developers who can build a good responsive website for your business.

Although responsive websites may burn more holes in your pocket than the traditional ones but with the added reach of mobile marketing and peace of mind that comes the fact that your website is screened perfectly regardless of the devices that it is viewed on is an additional factor to be weighed in the scheme of things.

As the adage says, content management systems and e-commerce works well when you have responsive websites, it is definitely worth a try.