9 Trends that a Website Developer needs to Incorporate in a Website Design

Apart from content it is the design and functionality of the website that a designer has to keenly look into. The job of the designer is to lend the aesthetic appeal to the viewer of the site and also take care of the programming aspects. The website should not hang or be slow in loading. It is an open trade secret that a poor user experience will drive away visitors from your site, your hits will go down and business will get affected adversely. Throwing light on the crucial role that a website plays on the audience, Victor Trump, a leading web developer working for major clients in Australia says, “In today’s cutthroat competition where businesses put up their best stuff online to grab instant attention of the viewers it becomes all the more imperative for website developers like us to think out of the box, arrange and re-arrange the content and visuals, adopt new trends, all this without disturbing the user experience.” If the user gets disturbed then your business ultimately flops, he signs off telling the reality.

Patricia, a designer working with an Australian multinational firm quips, “Web designing is boundary less. Sky is the limit for design and the trends will keep on evolving as years pass by and more R&D happens in institutions and workplaces. The process can often be complex and you must be prepared for mixed results as well.” Although there are no short-cuts or set templates for success, a website developer can integrate the following 9 trends to make the site and the business appealing among the masses:

Videos: More often than not people are visual learners. Images, sound, animation and live streaming catch their attention. Eyes move faster in seeing visuals than reading text. Videos can tell stories at an attractive pace than a written piece which the reader has to take efforts to read and understand. When you have only 10 seconds to capture the attention of your site visitor and makes sure that he does not surf away to some other channel, you need videos. The videos could be of short duration, medium duration or long duration but it is a must have for your business.

Advanced Design Elements for SEO Landing Pages: SEO has evolved over the years and having walls of text alone is no longer a trend. Text alone cannot get you the ranking you wish on search engines. Google lays much emphasis on user experience and it is more important than ever before to improve user experience with some simple but good design elements. Often users may read about 20 per cent of the text on a page. So you need to think in terms of using graphs, animations, and catch lines, other visual elements to draw your visitors and initiate them into the business that you want to get out from them. This is your action plan for the site.

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Google Fonts for Faster Websites: Speed matters a lot for the success of a website. To keep your site in the forefront and attract more number of visitors to your site it is essential that your page loads at a significantly quicker rate than that of your peers. Google fonts enable you achieve this without disturbing your brand in any adverse way. With Google fonts you will gain access to unique typography covering 135 languages.

Design for Mobile Users: Hand-held devices have revolutionized the way content is read and shared. It is with the cell phone that people nowadays access content, whether in meetings, driving, or on the move, or even when relaxing on bed. Mobile traffic is at an all-time peak. This has forced companies to change gears and employ strategies for web surfing through mobile phones.

Prominent Buy Button: To give people a better shopping experience you need to display the buy button prominently on your website. This is a crucial factor in clinching deals and improving sales.

Using Accelerated Mobile Pages: To increase traffic to your website you must employ Accelerate Mobile Pages. This will enhance the traffic to your site and give a good mobile-first experience.

Clean Bold Design: More companies are entering the foray to have big and bold design elements including videos with geometric typography and heroic images. B2B companies are employing this tactic.

Small Business Website Design Company Australia

Active Chat Sidebars: Chat bots and live chats are very common and functional in many B2B and B2C websites. You will find it on the right-bottom portion of the website. More websites are reserving the sidebar space to display the user’s most recent history with the website.

Interactive User Experience: Customers today have high expectations from a leading brand or company. They spend their hard earned money after all for your product. To expand your market base and strike a chord with customers through the sales funnel is a daunting task. To meet this expectation, your website needs to be interactive. There should be interaction and engagement between your brand and the potential buyer. Some customers may not have patience but you need to hold them back and tell them what you can offer.

The above are some of the emerging trends which web developers need to look into to create a website that will attract the attention of potential customers.

High Quality Affordable Websites from Australia Web Design Company

Innovative Designs is an Australian web design and development firm headquartered in Melbourne and serving clients across Australia. The company is famous for providing price competitive web design services including web and digital marketing services, logo design, e-commerce website development, etc.

In today’s era of internet and smartphones more and more Australians are spending time browsing than watching television as was the case earlier. So for those of you looking to open a business or trying to establish a small business, having an affordable quality website is a must.

So let us now brief you in detail about the services that our company provides. As a beginner trying to gain a foothold in the market you would be apprehensive about garnering success for your product as you need to market it the right away to the right customers. This is quite evident and nothing wrong in being apprehensive. You need to make your blue print accordingly and execute your strategies and plans in a manner to achieve optimum results.

For a startup company establishing the business and enhancing the brand value is the most difficult task. But it is achievable if it is done the right way. The way you design your website, advertisements, create punch lines, make flyers, brochures, business cards, presenting and advocating yourself on all prominent social media channels such as Facebook, Twitter, LinkedIn, Google Plus, YouTube, Instagram, and many more are some important ways of garnering reputation for your brand. Social media will do wonders if done properly.

Your website is the face of your firm to the outside world. It is your salesman working 24×7 even when you shut office and doze off to sleep. So the site must have information in clear and precise terms what your business is all about. Many Australian based businesses have websites which unfortunately customers find to be boring, repetitive, or even conveying negative impressions. We with our experience are able to steer clear of these elements. We work as per a set of guidelines that boost the quality of every web page that we create online. This also enables us to meet client expectations.

Checking the Broken Links

This is a primary problem in most websites that you come across while browsing. One or the other pages won’t load as the hyperlink is not connected to the right page, must have been updated with a new file later and the old link still showing up or the page does not exist at all. Our company while designing the web pages thoroughly examines this and make sure that broken links does not exist at all. Even though the broken links may not disturb the look and feel of the website as such but it will harm your organization negatively in search engines. We therefore remove all broken links and navigate or re-direct them to the right pages.

Short or Missing Content

Where the content of your website falls too short or is totally missing then Google does not pull it at all in search engines. Google likes lengthier and fresh content and if more hyperlinks in the page then all the more better. The content must be valuable as well. In our office we have professional content writer to do this job for you. While designing the website design project itself our writers will write content for you that are pulled by all search engines such as Google, Bing, etc. Spelling mistakes or grammatical errors and factual errors will make your business disreputable. Our writers will take care of this while developing the content. We do the proofing from our end thoroughly before it is posted online.

Speed and Uptime of a Website

As a website design company of repute in Australia we provide you with free domain names, free web hosting and free domain based email addresses to kick-start your business website. The quality of a website is gauged from the speed with which it loads for the visitors. We provide hosting facilities through a well reputed website design company and hence the service will be reliable. We can guarantee you almost 100% of website uptime. The speed of the business sites which we develop is optimized and we give it at affordable prices and so you will have speed optimized websites for your business at a very cost effective price.

Alternate Tags for the Images

Images speak more than words but for Google this doesn’t work. Google image bots identify the images. However, to simplify this process as web developers we use alt tags. ALT tags give a description of the image to search engines and the alt tags also enhance the results in all search engines. Our web developers use the ALT tags for all the images that they would be using in the website to give your site optimum results. This acts as an enabler for generating positive results in major search engine rankings.

Availability of Information

Visitors should see whom to contact if they need to on your website. This is very important for leading a conversation as well as for generating leads. Our company makes sure that all our Australian visitors get access to the contact information which would be accurate and updated from time to time.

Security of the Websites

Website security is the most important aspect on online. If you do not have security then everything will collapse. Hackers can hack your website besides culling out information pertaining to credit cards, debit cards, phone information, email information, etc. of the visitors who would be making transactions through the payment gateway. So that needs to be authenticated and fully secured. Since we provide you with free hosting for our valuable customers most websites are hosted in our shared hosting environment. For websites which we develop through Word Press we install the iTheme Security Plug-in. This we do for free. SSL certificates are used in all e-commerce websites where people have to do money transactions. We ensure that your website is 100% secured and you can use it without any hassles.

Cross Browser Compatibility

Often you would see that something which works well in Google Chrome doesn’t work well in Mozilla Firefox or so on. For example, a lead image that is correctly displayed in one browser is not properly displayed in another site. It shows up as distorted. So we need a browser friendly website that works across various platforms. At Innovative Designs we check thoroughly every single website that we develop by testing its compatibility with the most prominent browsers that users are likely to use. Capability of the functions and the ability of the plug-ins to render the website without many difficulties are put to test. This paves way for designing high quality websites at best competitive prices.

Mobile Friendliness

Sites should be mobile friendly. This is significantly important as we are now connected to a smart world. We develop websites that are mobile friendly and can be browsed on your smart phones without any hassles. This will help create better traffic to your websites as against the ones which are not mobile friendly. We are happy to tell you that we only develop mobile responsive websites.

Code Quality

Websites are programmed through HTML and the quality of the code is very important. We check HTML validations, CSS validation and automated testing. Through these tests we verify the quality of the codes that would render the websites easy to use in most browsing platforms.

As a well reputed company we focus more on the quality of the sites that we develop for our clients. This is the primary vision and mission of our company. Do not hesitate to contact us for building your website. We are there to service you earnestly.

Do I Need a Mobile Responsive Website?

It is the biggest buzzword of today for business websites and every one doing business is prioritizing this, i.e. making their websites mobile responsive. It is well-known that people access internet on their smart phones and tablets rather than on unconventional platforms which have become vogue.

As in all good designs you wouldn’t notice it when it exists but will definitely miss it if you didn’t notice it in the device which you hold in your hands. A well designed site will do wonders for your business.

You will be irritated by visiting a business website which is not responsive and you end up dragging it to view the content. This can be irksome. If the website uses Flash content then the site will not load at all. What will users do, simply switch off and move to another site.

Now a day’s people access web almost 24x7 on their smartphones rather than on PCs. More than 90% of smartphone users are regular browsers and mobile browsing accounts for over 15% of internet traffic. With download speeds increasing and with attractive unlimited data packages provided by various service providers for mobile phones this has become possible. A site which is not responsive on mobiles will be left out and fade away from public memory soon.

Google ranks mobile friendly websites on top in search results. With a mobile website you are effectively maintaining two separate websites, i.e. the desktop version and the version to which phones are redirected when they access your web address.

Having a mobile responsive websites also seen as something which is quite practical. The special coding effect that you put in the backend of your website will ensure that your layout and content will respond dynamically to whatever screen size your visitor is using. Text and images automatically resize to the screen width, text is large enough to be read and navigation is made easy through drop down menu.

Viewers once they get a great browsing experience will get addicted to your site and so it is good to be a part of this online world. Responsive website is the need of the hour. Redesign and improve your strategies to meet the needs of the time.

Google recommends a responsive website design pattern. Besides, it makes for a good user experience and improves your SEO efforts across all platforms.