Social media is the biggest platform for everything online. Whether it is news, views, business, or promotions, mediums such as Facebook Advertising give a big outreach to business. It is already putting even the traditional form of media on the back foot. Small as well as large business houses use Facebook for aggressive marketing and advertising.
With millions of users from all over the world Facebook has become a rocket that no business can ignore says Donald Atkinson, CEO of a global company with base in New Zealand. The potential for using Facebook to advertise is immense but the mistake that we do is that we often approach it with an objective of “trying it out”, he adds.
For an established business willing to spend dollars on advertising it may not matter much. However, for small businesses including micro, small and medium enterprises that don’t have a big budget for marketing Facebook is the best medium for delivering budget-friendly advertising campaigns to target audience.
Four indisputable reasons why your business needs to invest in Facebook advertising:
Everyone is on Facebook:
Millions use Facebook for whatever peculiar reasons that may be. One basic idea is to have a public profile and get noted. Many among the millions of users spend ages browsing stuff and chatting to people in their circle. Inadvertently they also tend to click on advertisements, share them, like them and in the process promote them. This vast pool of people could one day become your potential customer.
Highly targeted Advertising:
Targeted advertising is a specialization of Facebook. This offers targeting options that possibly you couldn’t have gauged such as life-event targeting, custom audiences and lookalike audiences. With such plethora of options advertisers get a good option to spend only on relevant audiences so that they can get optimum value from the money they spend on ads.
Cost effective Advertising:
Facebook ads cost a fraction of what other online marketing forums would cost. For a multinational it might not matter if they spend some dollars but for small businesses that won’t have a big budget it matters a lot. Every penny of the ad budget counts. So an effective way to do is to post links on Facebook and reach out to your pool of customers.
Different ROI:
Some businesses do well and some don’t. Success and failure happens in every business. Mostly businesses fail for the fact that the business didn’t have a solid strategy or due to the reason that they approach Facebook Ads with some wrong intentions. What you sell on Facebook greatly determines the success of your campaign and B2C businesses are likely to find more success than B2B in direct selling.
The results of your campaign are quite visible. The metrics such as:
- Impressions: The number of times your ad was shown.
- Reach: The number of users who saw your Ad.
- The number of actions people took, such as clicks, page likes, engagement, comments and shares.
- Cost per Click, Cost per Like and Cost per Conversion.
All these will help you gauge and understand your ad’s performance and measure ROI. This will also help you analyze what you spent and what you get out of it. With this you can optimize your campaign results as well and in the process get better results in terms of marketing.
So, for your business Facebook is the most cost-effective way of targeted and cost-effective marketing and if successfully executed in a professional way it will give your company rich dividends in the long run.
