The visibility of your Facebook fan page is not what it once used to be. A very less percentage of your fans actually get to see what you post every day. This wasn’t the situation prior to 2012, when you could expect your posts to be seen by a huge number of your fans. However, the number declined from 16% to 7% in 2014. Now in 2016, only 2.5% of your fans are getting to see your posts.
According to Post planner, Facebook is coming up with another algorithm, which will further curate, what your fans are going to see in their news feed. By now I’m sure you are aware that, if there is one thing that’s constant on Social Media, it is ‘change’.
However, we all know that every problem has a solution. With Facebook curtailing our reach, how do we reach out to our fans? The answer lies in posting videos to Facebook.
More than 100 million videos are watched daily on Facebook, while the number touches 5 billion on YouTube. Yes, Indeed! 5,000,000,000 videos are watched everyday on YouTube!
Videos are something which deserve to be shared; you need to upload videos to Facebook on a regular basis! This is the best way to promote your Facebook page for FREE.
Use Facebook LIVE
Facebook LIVE, helps you to reach out to a large number of viewers without having to pay for it. However, make sure you have a plan. Going live, when you have nothing valuable to offer would be a waste of time; so prepare well in advance about how you are going to make best use of your available time to keep the online audience ‘glued to their seats’. Facebook helps you reach a massive audience, and the longer you are live, more will be your reach. You can expect the numbers to be in the range of 400-500K by the end of your first hour of live streaming.
Use Slideshow Videos
- Facebook has made it easier to create videos, as shown in the below graphics.
- Go to your fan page and click on “Photo/Video”
- Choose “Create Slideshow” from the given options
- Choose the images and specify the different options like aspect ratio, image duration, transition and music.
Follow the above steps to create a simple video.
Use Video making Apps to make quick videos
Vine: This is a cool app which makes you create video for 6.5 seconds. Your video can definitely look eye catching and cool when it loops almost every seven seconds.
Artisto: This is again an amazing app, which enables you to create great looking videos using new video technology. This is FREE and available for both Android and iOS devices.
Adobe Spark: This is a simple video app, which creates amazing videos. There are times, when all you have is just text and nothing else. This app still helps you create nice videos out what’s available. Presently, it is available for Android users; however and iOS version may soon be on its way.
James Wedmore has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 1 Million times.
In the above video ,James Wedmore gives us invaluable tips and tricks on how to use Facebook video to grow your business.
I’m sure some of the apps mentioned above will definitely make you feel that making videos is not such a difficult task after all! These tools will surely help you to promote your Facebook page online. Do you have any favourite video apps which you use to post videos on Facebook? If so, do let us know in the comments below; we would love to hear from you.
