Growing Your Business with the Modern Web Design Techniques

Growing your budding business into a successful one is becoming tougher day-by-day. The competition is heavy. You bring a product into the market and your competitor will bring a better offer denting your business prospects. Management is forced into several brainstorming sessions for rethinking marketing strategies, growth plans, and especially product creation. Ameliorating your business into a successful path and making a strong digital presence is indeed challenging these days. A survey conducted by Harvard Business most people like to purchase products or avail services from top companies or select websites based on their “trustworthiness”. When customers feel safe, ease and comfortable then they would stick to the particular channel from where they purchase regularly. You have a significantly good chance to encourage purchases when your website design is excellent. Your website template increases the trustworthiness of your customers. Presenting your site as a one point online destination to make purchases in a simple way will strike a chord with buyers. Investing in the right website design techniques will be efficient to attract a bee line of dedicated customers across the world. Your website should be mainly suitable for:

Making users feel comfortable
Representing the brand
Drawing more attention for calls to action
Give users adequate information to make informed choices

Artificial Intelligence

We are living in the era of fourth industrial revolution. Industry 4.0 is making rapid strides in every sphere of activities. Everything is turning smart. By using artificial intelligence websites can become more efficient. Machine learning, Chat bots, Personalisation, and many more are gaining popularity. Application of artificial intelligence will increase the performance of website to the maximum and make it suitable for giving attraction on web pages. Artificial intelligence also helps in drawing customers. Users would get the complete services that could be visualized for acquiring appropriate information.

Video Landing Page

Videos are more likely to be watched. It is more popular than loads of text which people have to strain to read and understand. Some people watch videos quite extensively. So for them you need to take website design to the next level. Creating a quality video landing page will draw visitors to your site. You can create an immersive video which would auto play on the homepage so when users access the website then they could conveniently play and watch the videos. Choose the services of a professional website designer for good quality videos which can be streamed on the site.

Parallax Scrolling

Parallax scrolling is one fine option for single page website designs that could easily render complete information. Digital experiences have improved a lot with modern technology. With technologies such as these it would be possible to attract more customers to buy your products.

AFFORDABLE WEB DESIGN SERVICES

We’re an affordable web design agency with a passion for bringing amazing digital projects to life. Tight budget? We get it. We’ve been helping customers maximize value from their web design projects for more than 10 years – that’s a lot of internet years!

LOCATIONS & SERVICES

Providing cheap web design Melbourne, Canberra and Sydney wide for over a decade, we are experts at keeping the costs down while delivering high-quality websites. As a full service digital agency we specialise in website design and development, online marketing services, mobile responsive design, e-commerce services and SEO services. We are trusted by more than 7000 small businesses Australia and New Zealand wide.

How a Website Design Influences the Conversion Ratio

How a Affordable Website Design Influences the Conversion Ratio

What is the role of an affordable web design? Confused? No matter how you slice it, conversions boil down to the quality content that you put up online. Yes it is true that the visual appeal of your landing page play a vital role in exactly how many visitors you actually convert. The way the visual elements are arranged influence the conversion rates. Also the ads that you use to drive traffic to your website begin the process. Thus your website needs to be more than what a flashy digital brochure would offer. The design of your website enables you to achieve your business goals. If you are in B2B business the design of the website should aid in generating and increasing leads for your business. A good and affordable web design helps you increase content management, lead the conversations with your potential customers and convince them about your business thereby improving your sales. So good website designs help increase money and keeping this in view we are here discussing this subject.

Aesthetics the first impression and perception

Aesthetics play an important role in websites. It gives the first impression to your visitors. A website has around 50 milliseconds to cut the ice with the visitors before they switch on to something else. Excellent photography is one of the best methods to keep your first-time visitor engaged on your site. A clean layout and compelling visuals will do wonders. Good aesthetics lend a lasting impression on your visitors. The positive sentiments which the visitors feel and get on watching your site will eventually turn them into your customer and who knows it could be even a long-term one. Classic aesthetics reveal that your business is built on some solid foundation and it is there to stay for long. Modern aesthetics show that your business is well organized. Finally the designer needs to work for making the website’s aesthetics reflect the best qualities of your business.

Website navigation

Visitors will find it easy if your website has clean and logical navigation techniques. How easily and quickly a visitor finds relevant information on your website will go a long way in deciding your business returns. Adding robust search functions and great navigation will ensure you the ease of doing business.

Conversion opportunities

It is not just about hosting an affordable website but it is also about having the conversion pathways as they generate healthy leads. The visitor whether a fresh one or a regular visitor must be clear as to where to search. Conversion pathway is determined by a number of factors. It starts with the first impression that a visitor draws from visiting your site. It is then that he gets a perception of your business and what you offer him as he explores a little more. The visitor needs to be aided further through your search facility for which you need easy navigation. Once the visitor lands on the service page he should be able to browse through the entire page very quickly without any hassles. Now everything depends on the design of the call to action. If the visitor was not clear about the call to action it could break the entire chain of lead generation and your purpose will fail. Hence, assure that the clickable buttons and visual cues used are attractive and that the visitor understands them properly so that the conversion cycle could be completed.

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All about Responsive Website Design

In the era of smart phones and tablets a responsive website design maintaining its unique look and feel irrespective of devices and factors such as screen size, pixel resolution, click versus touch, and many other functions that come along in your hand-held devices, is all the more vital.

So what is a responsive website and why do we need this? This is a question that is often asked not just by you but even by those top CEO’s in today’s business.

A responsive website makes your site look good on all types of devices and the demand for this is already at its peak in the market. A responsive website design method is aimed at coding a website to give the viewer of the website an optimal viewing, reading and navigating experience. It should also come with built-in features for minimal resizing, scrolling and panning across various devices including desktop PCs, laptops, tablets and mobile phones.

The design pattern of the website including the user interface (UI) should be able to adjust itself to these various devices.

Advantages of Responsive Websites over Conventional Ones

Let us now examine what responsive websites bring to the table that conventional sites don’t. There may be some who would say why the fuss about this and having one which adapts itself to the various internet devices that we see these days is no big deal. Well you are for a matter of fact mistaken and will realize this as soon as you step in to the business to market your products.

The best web designers put huge emphasis on having a responsive website for garnering good business orders and generating good enquiries. This is so because the world has to a large extent moved beyond the traditional ways of marketing and usage of devices to market their products and services and business is now done through various channels.

For example today’s smart phones in the market come up with features that are much more tech savvy than what was available in full pledged computer systems and this bridges the gap between devices, ideas and the end customer. So you are more connected with the market as well as your audience which is very important.

The various apps on smart phones such as WhatsApp, ticket booking apps, social media channels, hotspot, and so on make it all simple and easy for the public to do what they used to do through emails, browsing the internet on PCs, etc. a few years ago.

Before responsive websites became popular businesses that ventured into the field of mobile marketing had to build an additional website that could be used on mobile platforms in addition to the regular one which is used as the business website.

Getting Responsive Websites and Eliminating Problems

For those looking forward to enter the mobile marketing business, if not today but sometime in future, responsive websites are essential and to get those you need tech savvy designers and developers who can build a good responsive website for your business.

Although responsive websites may burn more holes in your pocket than the traditional ones but with the added reach of mobile marketing and peace of mind that comes the fact that your website is screened perfectly regardless of the devices that it is viewed on is an additional factor to be weighed in the scheme of things.

As the adage says, content management systems and e-commerce works well when you have responsive websites, it is definitely worth a try.

Five Cool Frontend Development Tools

Officially we are witnessing “Fourth Industrial Revolution” in front of us with technology creating an entire new generation of web applications. These are richer in content and making these demand constant changes on the front-end. Firms are in search of resources to shift gears and streamline their work and increase productivity on a day-to-day basis.

Developers spend quite some time researching for design blogs and browsing through various websites for tools to garner an easier flow for their work. The following 5 cool front-end tools could come handy for your everyday business output.

Edge Code

adobe.com/edge/code

Formerly christened as Brackets, Code has been built by Adobe Systems to enhance the capabilities of other applications, for example, Dreamweaver. Adobe Edge Code is a lightweight text editor for web developers and designers. It gels well with HTML, CSS and Java Script Code comes in-built with all functionalities of the erstwhile Brackets and additional extensions that integrate with other Adobe products such as Edge Inspect, Edge Web Fonts, and Adobe Kuler. This gives you access to a world of fonts and color palettes that you could use in your development Endeavour.

For those having Apple ID, Code comes free. It is well worth a try since it speeds up development time through display of code changes directly on screen.

Snipping Tool

Pressing print screen button and copying the image on screen is a shortcut to show someone what is on screen. This is exactly what a snipping tool does. Snipping tool is a screen shot tool. Select the area and in the editor highlight or encircle the areas for review, save them and send across or use for future reference. You can capture a free-form snip (drawing a free-form shape around an object), rectangular snip (dragging the cursor around an object to form a rectangle), window snip (selecting a browser window or dialog box that you want to capture), and full-screen snip (capture the entire home screen).

For Windows 10, open Start button and type snipping tool in the search box and select snipping tool from the list. You can after saving the snap shot email your client for further action.

Codepen.io

codepen.io

Codepen is the handiwork of CSS wizard Chris Coyier and his friends Alex Vazquez and Tim Sabat. Codepen is a social development tool for front-end designers and developers. A unique feature of the tool is that it allows users to experiment with code in the browser itself turning it into a virtual playground. Want additional features, get on to their paid account, it will be a virtual treat.

Breakpoint Tester

breakpointtester.com

To easily test the responsiveness of websites at various breakpoints when creating something responsive is a challenge. Breakpoint Tester solves this issue and helps you scan sites’ style sheets for defined breakpoints and display them tiled in your browser. Breakpoint Tester is a handy tool for getting an overall view of how a project stacks down.

Last Pass

Lastpass.com

Last Pass is your password manager and password generator that locks your passwords and personal information in a secure vault. In the process it keeps you protected. Since it keeps a track of all your account login details you are not required to remember your passwords, key them in or click on the forgot password button. They give a great way of reducing login time and managing accounts between teams. Last Pass has got safe and secure safety features and can be customized as per your needs.

Panda

http://usepanda.com/

Panda is a great chrome extension tool to stay abreast with what is going on in the design industry. You can make the most of Chrome with this extension tool. Panda can replace your default tab. Enjoy the peace and quietness of the lively news feed on the left and beautiful tiled feed on the right.

Looking for Cheap Web Design Services in Australia. WebCanny, a leading Australian affordable web design company. We commenced operations 8 years ago when I saw a gap in the web design market. Many web designers were still charging $3000 to $5000 for normal 6 page websites and I could see we could provide similar quality websites, with a massive focus on marketing your business, for a fraction of the cost.

Search Engine Optimization(SEO) Techniques Which Must Be Avoided

SEO is important for any website. However, it must be done in the right way; a few mistakes need to be avoided. Search Engine Optimisation (SEO) is very important for a website to increase its online visibility. There are ways to achieve it ethically. However, there are also some SEO techniques which are best to be avoided. Page Jacking of Competitors This is nothing but the copying of the entire website of a competitor in terms of its code, content, SEO keywords, links; and then changing those links to point toward your own website or products. If you don’t copy all the content except the optimization part, even then, your website will be flagged off as improper and will face a ban from search engines, sooner or later. Keyword Stuffing Some SEO techniques like stuffing a website’s content with keywords may have worked in the past; nowadays you get penalized for it by Google. You may instead create content on the website with one or two specific keywords. You may use Latent Semantic Indexing (LSI) i.e., the use of similar keywords to avoid keyword stuffing. However make sure that the words you use are natural, and do not alter the flow of the sentence. Copying Domain Name A trademarked keyword cannot be used in your domain name. For example, we cannot use googleproducts.com or Yahooplacements.com, even if it may be available. If not, you may get a call from Yahoo or Google’s Legal team. Copyrighted words cannot be used in a domain name. If a website goes ahead and uses those keywords illegally, then it’s just a matter of time before they are penalized as per law of the land. Using TM keywords in Meta Tags Using trademarked (TM) keywords in meta tags may not be illegal, however, it is always better to be on the safer side and avoid incorporating them into our affordable web design. Instead of channeling our efforts into risky SEO techniques which can land us into trouble (or future lawsuits); we may as well do things the right way.

PPC Trademarked Sites There are certain keywords which are trademarked in Pay per Click (PPC). Those respective companies invested a lot of money so that they get a top ranking for the keyword, no-matter-what. Trying to outsmart them will again get you banned from Google and other PPC providers. Fully Depending on Back links with Bad Content Having backlinks to your site is not everything. There are other factors like the ones below.

Good Content
Social Media Links
Website (Optimization, Speed, Site appeal)

Along with backlinks, the above three factors decide your website’s SEO status. Thus, we can see that a good Search Engine Optimisation ranking is not attained by shortcuts. A lot of hard work goes into it, along with the above specified DO’s and DON’Ts.