High Quality Affordable Websites from Australia Web Design Company

Innovative Designs is an Australian web design and development firm headquartered in Melbourne and serving clients across Australia. The company is famous for providing price competitive web design services including web and digital marketing services, logo design, e-commerce website development, etc.

In today’s era of internet and smartphones more and more Australians are spending time browsing than watching television as was the case earlier. So for those of you looking to open a business or trying to establish a small business, having an affordable quality website is a must.

So let us now brief you in detail about the services that our company provides. As a beginner trying to gain a foothold in the market you would be apprehensive about garnering success for your product as you need to market it the right away to the right customers. This is quite evident and nothing wrong in being apprehensive. You need to make your blue print accordingly and execute your strategies and plans in a manner to achieve optimum results.

For a startup company establishing the business and enhancing the brand value is the most difficult task. But it is achievable if it is done the right way. The way you design your website, advertisements, create punch lines, make flyers, brochures, business cards, presenting and advocating yourself on all prominent social media channels such as Facebook, Twitter, LinkedIn, Google Plus, YouTube, Instagram, and many more are some important ways of garnering reputation for your brand. Social media will do wonders if done properly.

Your website is the face of your firm to the outside world. It is your salesman working 24×7 even when you shut office and doze off to sleep. So the site must have information in clear and precise terms what your business is all about. Many Australian based businesses have websites which unfortunately customers find to be boring, repetitive, or even conveying negative impressions. We with our experience are able to steer clear of these elements. We work as per a set of guidelines that boost the quality of every web page that we create online. This also enables us to meet client expectations.

Checking the Broken Links

This is a primary problem in most websites that you come across while browsing. One or the other pages won’t load as the hyperlink is not connected to the right page, must have been updated with a new file later and the old link still showing up or the page does not exist at all. Our company while designing the web pages thoroughly examines this and make sure that broken links does not exist at all. Even though the broken links may not disturb the look and feel of the website as such but it will harm your organization negatively in search engines. We therefore remove all broken links and navigate or re-direct them to the right pages.

Short or Missing Content

Where the content of your website falls too short or is totally missing then Google does not pull it at all in search engines. Google likes lengthier and fresh content and if more hyperlinks in the page then all the more better. The content must be valuable as well. In our office we have professional content writer to do this job for you. While designing the website design project itself our writers will write content for you that are pulled by all search engines such as Google, Bing, etc. Spelling mistakes or grammatical errors and factual errors will make your business disreputable. Our writers will take care of this while developing the content. We do the proofing from our end thoroughly before it is posted online.

Speed and Uptime of a Website

As a website design company of repute in Australia we provide you with free domain names, free web hosting and free domain based email addresses to kick-start your business website. The quality of a website is gauged from the speed with which it loads for the visitors. We provide hosting facilities through a well reputed website design company and hence the service will be reliable. We can guarantee you almost 100% of website uptime. The speed of the business sites which we develop is optimized and we give it at affordable prices and so you will have speed optimized websites for your business at a very cost effective price.

Alternate Tags for the Images

Images speak more than words but for Google this doesn’t work. Google image bots identify the images. However, to simplify this process as web developers we use alt tags. ALT tags give a description of the image to search engines and the alt tags also enhance the results in all search engines. Our web developers use the ALT tags for all the images that they would be using in the website to give your site optimum results. This acts as an enabler for generating positive results in major search engine rankings.

Availability of Information

Visitors should see whom to contact if they need to on your website. This is very important for leading a conversation as well as for generating leads. Our company makes sure that all our Australian visitors get access to the contact information which would be accurate and updated from time to time.

Security of the Websites

Website security is the most important aspect on online. If you do not have security then everything will collapse. Hackers can hack your website besides culling out information pertaining to credit cards, debit cards, phone information, email information, etc. of the visitors who would be making transactions through the payment gateway. So that needs to be authenticated and fully secured. Since we provide you with free hosting for our valuable customers most websites are hosted in our shared hosting environment. For websites which we develop through Word Press we install the iTheme Security Plug-in. This we do for free. SSL certificates are used in all e-commerce websites where people have to do money transactions. We ensure that your website is 100% secured and you can use it without any hassles.

Cross Browser Compatibility

Often you would see that something which works well in Google Chrome doesn’t work well in Mozilla Firefox or so on. For example, a lead image that is correctly displayed in one browser is not properly displayed in another site. It shows up as distorted. So we need a browser friendly website that works across various platforms. At Innovative Designs we check thoroughly every single website that we develop by testing its compatibility with the most prominent browsers that users are likely to use. Capability of the functions and the ability of the plug-ins to render the website without many difficulties are put to test. This paves way for designing high quality websites at best competitive prices.

Mobile Friendliness

Sites should be mobile friendly. This is significantly important as we are now connected to a smart world. We develop websites that are mobile friendly and can be browsed on your smart phones without any hassles. This will help create better traffic to your websites as against the ones which are not mobile friendly. We are happy to tell you that we only develop mobile responsive websites.

Code Quality

Websites are programmed through HTML and the quality of the code is very important. We check HTML validations, CSS validation and automated testing. Through these tests we verify the quality of the codes that would render the websites easy to use in most browsing platforms.

As a well reputed company we focus more on the quality of the sites that we develop for our clients. This is the primary vision and mission of our company. Do not hesitate to contact us for building your website. We are there to service you earnestly.

How to Engage Your Customers through Your Website

Ever wondered what happens when a visitor engages with your website? Perhaps they clicked the Buy Now button which they came across while surfing or simply wrote an email to you. Or even better they saw you on Facebook, Twitter or LinkedIn and began following you. Whenever a customer buys your product and starts using them they enrich your wallet besides publicizing your products among their circles. They liked what you offered and want to see more.

Your website is the starting point of your business and your 24x7 salesperson. The positive impression that your site conveys to the customer will decide your future. Your website sets you apart from your competitors in business.

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Designers with good experience design the website in a way that it creates a unique digital experience that relates to the individual customer base. An important aspect is to chat with your customers, ask questions, listen and learn about their requirements. To encourage a continued engagement you should have a website which strikes the right chord with your customers to keep them keenly engaged to you.

So how do you do this? You need to come up with a site that sells your products and one that is tailored to motivate your visitors to engage more with not only the product that you are trying to sell but also with stuff which you have otherwise with you.

Who are your customers?

This is the most important thing in the value chain. Knowing them closely will solve more than half your headache. Your website should have everything for your customers whether they are the individual ones or small businesses or larger firms. How your effective your website is will determine your success. As a web designer you need to step into the shoes of the businessman and think like them and that would be great.

Where are your customers?

Another important thing is to know the background of your customer and where they come from. Are they from your city, different state, different country? This is also crucial as people staying in different geographical locations have different tastes. Knowing this helps you to engage with them better.

Also how your customers are reaching out to your website is also important to know. Is it through the normal search engine, what did they search, the keywords that they used and is your website appropriately marketed towards customer’s search? If this is not so and it is accidental then they will leave searching for something more lucrative. Did your customers find your website on social media and they got impressed, if so, then it is a great beginning for a long lasting relationship.

What do your customers value?

You need to work out on what your customers are looking at, what they are interested in. Knowing that will be useful as then you can convert them into your regular customer. Often customers want to know whether your business is trustworthy and dependable. They would also be interested in free shipping and quick checkouts. So knowing that your website is not for you but for your customers is important. The website needs to be the best reflection of your business and able to build your brand.

So where to from here? The good news is that our team at WebCanny is focused on helping you to create a successful cheap website for your business. To get in touch, give us a call on 08 7111 2959

Why SEO Can’t Stand Out without Content Marketing

Search Engine Optimization (SEO) and Content Marketing go hand-in-hand in publishing world. Content marketing is the future of SEO. Both rely on each other for success. This deadly combination can get you listed on Google quite quickly and in real short time. Learn the basics of both and the synergy will allow your piece to perform better than ever before. As we all know content is the driving source for internet users as well as businesses and to build a brand these two parameters playing an important role. Traffic to your site will give you more opportunities to get real leads and this could well establish a solid database many of who would be your loyal customers. Learning the basics For many the terms content marketing and SEO could be still an unexplored area. Let us unwind what it is after all for those of you who are beginners: Content marketing is all about bringing your thoughts to your audience, in short terms, convey the message that you want to communicate through posting or mailing of valuable content which is in sync with your brand and this could be disseminated through various mediums such as social media channels, print media, online media, blogging, talk forums, advertisements, and so on. SEO is building up of pieces of information which could lead more visitors / traffic to your site. Snippets of information are often highlighted or broadcasted to attract more business visitors for your business. Looking for Cheap Web Design Sydney and Melbourne Click Here The Difference Although the objective of both SEO and content marketing is the same, i.e. to increase traffic to your website, there are certain inherent differences that you can find when the functions of both are examined closely. Often, SEO is narrow and somewhat technical and whereas content marketing embraces a broader hemisphere. It is much larger and holistic in its approach. So are they two different entities and should not go hand in hand? No. In practice they should work together, overlap, cohere and blend well to complement each other. Many think that content marketing will eliminate SEO. In reality this is not so. The only way to implement a successful content marketing strategy is to incorporate SEO as part of the process to build the brand and establish it in the market. The results may be limited when both are separated. The Similarities SEO and content marketing are in the same boat:

Both aim for more readers, visitors and customers.
Both need to follow search engine rules to gain success.

How They Work Together? We need to understand how they come together to promote content as a whole. SEO needs keywords: SEO content is nothing but certain important keywords. The editor or writer carefully analyzes and researches those words and use them in the written piece. You need to track the ranking of them in the SERPs before strategically placing those keywords in your articles and blog entries. However, you need to ensure that you don’t overdo in your enthusiasm and put your piece at risk. Over-optimizing can harm you and put your page at risk. You could be blacklisted by Google and penalized. So you need to maintain a balance and learn how to put SEO and content marketing work in tandem with each other. The harmony needs to be maintained. Linking it There are many ways through which you can get links to your article but the best option is to build links by publishing content which is worth linking to naturally. This is the best way to do since it will ensure your continuous SEO success and you will find a natural increase over the long lifespan for your content once public starts taking a liking to what you put up. SEO is onsite technical optimization, content marketing is great UX Apart from optimizing blog articles, SEO is also known for optimizing the robots.txt, enhancing metadata, utilizing proper tags, and constructing a strategic sitemap. Technical SEO components should serve users and promote the content that you post online. For example, you create a good sitemap so that people can easily navigate the content or you need an optimized robots.txt so search engines can crawl your site better which as a result enable readers to find the content that you put up meticulously. Maintaining Consistency SEO consumes time and effort and therefore it is necessary to keep up the consistency in creating content marketing. You need to keep it going to make your product eye catchy and enter into the minds of your customers which will eventually build the brand. Conclusion SEO in actual terms is content marketing and content marketing is actually SEO. Your e-commerce page will require SEO and content marketing to attract visitors to your site. It is a tough job to create fresh and attractive content, more so when you have higher business priorities to focus on. In case you find it tough to create articles on your own then you could hire a good writer to help do this job for you or get in touch with a reputed SEO service provider to help you with combined SEO / Content marketing efforts and help bring the two into a perfect harmony.

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All about Responsive Website Design

In the era of smart phones and tablets a responsive website design maintaining its unique look and feel irrespective of devices and factors such as screen size, pixel resolution, click versus touch, and many other functions that come along in your hand-held devices, is all the more vital.

So what is a responsive website and why do we need this? This is a question that is often asked not just by you but even by those top CEO’s in today’s business.

A responsive website makes your site look good on all types of devices and the demand for this is already at its peak in the market. A responsive website design method is aimed at coding a website to give the viewer of the website an optimal viewing, reading and navigating experience. It should also come with built-in features for minimal resizing, scrolling and panning across various devices including desktop PCs, laptops, tablets and mobile phones.

The design pattern of the website including the user interface (UI) should be able to adjust itself to these various devices.

Advantages of Responsive Websites over Conventional Ones

Let us now examine what responsive websites bring to the table that conventional sites don’t. There may be some who would say why the fuss about this and having one which adapts itself to the various internet devices that we see these days is no big deal. Well you are for a matter of fact mistaken and will realize this as soon as you step in to the business to market your products.

The best web designers put huge emphasis on having a responsive website for garnering good business orders and generating good enquiries. This is so because the world has to a large extent moved beyond the traditional ways of marketing and usage of devices to market their products and services and business is now done through various channels.

For example today’s smart phones in the market come up with features that are much more tech savvy than what was available in full pledged computer systems and this bridges the gap between devices, ideas and the end customer. So you are more connected with the market as well as your audience which is very important.

The various apps on smart phones such as WhatsApp, ticket booking apps, social media channels, hotspot, and so on make it all simple and easy for the public to do what they used to do through emails, browsing the internet on PCs, etc. a few years ago.

Before responsive websites became popular businesses that ventured into the field of mobile marketing had to build an additional website that could be used on mobile platforms in addition to the regular one which is used as the business website.

Getting Responsive Websites and Eliminating Problems

For those looking forward to enter the mobile marketing business, if not today but sometime in future, responsive websites are essential and to get those you need tech savvy designers and developers who can build a good responsive website for your business.

Although responsive websites may burn more holes in your pocket than the traditional ones but with the added reach of mobile marketing and peace of mind that comes the fact that your website is screened perfectly regardless of the devices that it is viewed on is an additional factor to be weighed in the scheme of things.

As the adage says, content management systems and e-commerce works well when you have responsive websites, it is definitely worth a try.

how to increase website traffic, Drive more Traffic to your Website

Strategies to Drive more Traffic to your Website

In the era of social media and online marketing, many people are getting enlightened about websites and the benefits of having an online presence. However, getting your website done for your business is just for starters. Once your business is online, you need to know how to drive more traffic to your website. Run Promotions with Key Influencers Check out the influencers in your particular field and bring them in. Start a contest, where the prize will, of course, be sponsored by you. Let the influencer be the ‘star attraction’ and gather all the attention you will need for the contest. It is mutually beneficial for both of you, as you stand together in success. Advertise Blog Content on Facebook Yes, indeed! You may advertise your blog posts on Facebook. But some might say, “I want to know how to increase website traffic ‘without’ placing ads, losing money and filing for bankruptcy”. You may be correct. However, the good news is that there are ways to advertise in the right way, and not lose money. You may consider placing and place gated content on your blogs, to invite email registrations to build up your subscriber list and work on those with a solid email strategy. That’s because, advertising value-added posts yields a better response than selling things at the outset. Advertise to Custom Audience Advertise your lead generating content after creating a custom audience on Facebook and reap the rich rewards. Facebook helps create an audience similar to your current subscribers and thereby targets the right audience for your advertisements. Once you target the right audience with your ads, promotions and offers, there is a chance of improving your click through rate. Create Great content Your content must reach out to your audience in innovative ways, and help them achieve their objectives. It can be a “DIY (do it yourself) or How-to” post enabling people to achieve their goals, in a practical way. People will be therefore be glad to read your content and to apply your suggestions in their daily life. You may thus follow the below steps:

Provide valuable content
Promote it in the right way
Use the right influencers
Use proper promotion channels
Promote to the right audience

We are providing Cheap Web Design, Hosting and SEO Services around Australia. In this video SEO Expert Brian Dean, speaks about a 3-step process you can use to get more traffic from Google…without higher rankings. He also talks about a “2-minute tweak” for insanely-competitive keyword rankings and the 8 words you NEED to have on every page in your site if you’re serious about SEO in 2016. And more… Answer Questions on Quora Question and Answer sites like Quora are not just there to provide information. They can get you quality audience and leads as well. All you need to do is to answer questions in your field of specialisation. Once you are proficient and consistent with your answers, you will definitely gain the reputation as an expert in your particular field. Gaining reputation is something which cannot be accomplished overnight. You need a lot of patience and persist answering questions; do it rightly for a period of time. Once you are perceived as an expert in your field, then people will flock to your blog or website as a source of valuable information. There are much more ways to increase website traffic. We may therefore choose them according to our preferences. So, which is your favourite way of doing achieving website traffic? Do let us know in the comments below.