Simple Ways to Create Stunning Websites to Attract the Customers

The primary goal of website is to turn visitors to subscribers and the subscribers into customers for buying your product. It is essential for you to have content that appeals to your readers and products that cater to their specific needs. Hence, plan carefully so that you don’t overspend and go in some other direction which will yield no result. Remember that if you do not consider these then all the hard work that you have done will be a waste. Your time, energy and money will all be spent unnecessarily. Therefore, focus on your primarily goal to make your website successful.

Social Media Presence

In today’s internet era this is very important. It is through channels such as Twitter, Facebook, LinkedIn, Google Plus, Wikipedia, Instagram, and others that you connect, establish contact, and create a loyal fan following. Risk is a part of every business. You need to take risks. Sometimes it works in your favour and at other times it doesn’t. Whenever it works in your favour then you reap the dividends. Social media although promotes your business on a larger scale, you are connected to individuals. There would be positive comments as well as some negative comments. You need to bear this in mind. The testimonials from users are often displayed on your website and even shared online with many others. Positive comments will build trust among buyers.

Keep it Simple

Often people tend to ignore social media and digital marketing for various reasons. They think it to be a tough task. But this is not so. Good knowledge of current trends and what search engines like are good enough to attain digital marketing skills. Keep the website simple enough for a client to understand what you offer. Usually people land up on the sites through searching the content with select keywords. This may drive traffic to the website and convert into potential leads. Users understand things which are simple. Design a User-friendly Website with the help of web design Critically examine your website from a users’ perspective. You need to fairly understand what they are looking for and what they like and want. Your site should be easy to navigate and use for the visitors. They should feel it interesting to explore. As the site is designed keeping in mind the users’ need it should be perfect for the visitor whenever they land on your page and use your site.

Make it Visual in Social Media Platforms

Website should look more appealing whenever it has been shared on social media platforms. Users who share stuff on social media give immense importance to visual appearance. Make sure that the images, thumbnails, and your page look at their best when shared on social media.

Follow up with an Email

It is at times difficult to step into customers shoes, think from their perspective, and create pages for them. But this is necessary for lead generation. Keep emailing your visitors with your new offers, discounts, etc. till they convert into a potential lead but stop once they unsubscribe to your website. This is one foolproof method. You can also use some email templates. Casual social media visitors can be converted into potential clients.

AFFORDABLE WEB DESIGN SERVICES

We’re an affordable web design agency with a passion for bringing amazing digital projects to life. Tight budget? We get it. We’ve been helping customers maximize value from their web design projects for more than 10 years – that’s a lot of internet years!

How a Website Design Influences the Conversion Ratio

How a Affordable Website Design Influences the Conversion Ratio

What is the role of an affordable web design? Confused? No matter how you slice it, conversions boil down to the quality content that you put up online. Yes it is true that the visual appeal of your landing page play a vital role in exactly how many visitors you actually convert. The way the visual elements are arranged influence the conversion rates. Also the ads that you use to drive traffic to your website begin the process. Thus your website needs to be more than what a flashy digital brochure would offer. The design of your website enables you to achieve your business goals. If you are in B2B business the design of the website should aid in generating and increasing leads for your business. A good and affordable web design helps you increase content management, lead the conversations with your potential customers and convince them about your business thereby improving your sales. So good website designs help increase money and keeping this in view we are here discussing this subject.

Aesthetics the first impression and perception

Aesthetics play an important role in websites. It gives the first impression to your visitors. A website has around 50 milliseconds to cut the ice with the visitors before they switch on to something else. Excellent photography is one of the best methods to keep your first-time visitor engaged on your site. A clean layout and compelling visuals will do wonders. Good aesthetics lend a lasting impression on your visitors. The positive sentiments which the visitors feel and get on watching your site will eventually turn them into your customer and who knows it could be even a long-term one. Classic aesthetics reveal that your business is built on some solid foundation and it is there to stay for long. Modern aesthetics show that your business is well organized. Finally the designer needs to work for making the website’s aesthetics reflect the best qualities of your business.

Website navigation

Visitors will find it easy if your website has clean and logical navigation techniques. How easily and quickly a visitor finds relevant information on your website will go a long way in deciding your business returns. Adding robust search functions and great navigation will ensure you the ease of doing business.

Conversion opportunities

It is not just about hosting an affordable website but it is also about having the conversion pathways as they generate healthy leads. The visitor whether a fresh one or a regular visitor must be clear as to where to search. Conversion pathway is determined by a number of factors. It starts with the first impression that a visitor draws from visiting your site. It is then that he gets a perception of your business and what you offer him as he explores a little more. The visitor needs to be aided further through your search facility for which you need easy navigation. Once the visitor lands on the service page he should be able to browse through the entire page very quickly without any hassles. Now everything depends on the design of the call to action. If the visitor was not clear about the call to action it could break the entire chain of lead generation and your purpose will fail. Hence, assure that the clickable buttons and visual cues used are attractive and that the visitor understands them properly so that the conversion cycle could be completed.

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Five Cool Frontend Development Tools

Officially we are witnessing “Fourth Industrial Revolution” in front of us with technology creating an entire new generation of web applications. These are richer in content and making these demand constant changes on the front-end. Firms are in search of resources to shift gears and streamline their work and increase productivity on a day-to-day basis.

Developers spend quite some time researching for design blogs and browsing through various websites for tools to garner an easier flow for their work. The following 5 cool front-end tools could come handy for your everyday business output.

Edge Code

adobe.com/edge/code

Formerly christened as Brackets, Code has been built by Adobe Systems to enhance the capabilities of other applications, for example, Dreamweaver. Adobe Edge Code is a lightweight text editor for web developers and designers. It gels well with HTML, CSS and Java Script Code comes in-built with all functionalities of the erstwhile Brackets and additional extensions that integrate with other Adobe products such as Edge Inspect, Edge Web Fonts, and Adobe Kuler. This gives you access to a world of fonts and color palettes that you could use in your development Endeavour.

For those having Apple ID, Code comes free. It is well worth a try since it speeds up development time through display of code changes directly on screen.

Snipping Tool

Pressing print screen button and copying the image on screen is a shortcut to show someone what is on screen. This is exactly what a snipping tool does. Snipping tool is a screen shot tool. Select the area and in the editor highlight or encircle the areas for review, save them and send across or use for future reference. You can capture a free-form snip (drawing a free-form shape around an object), rectangular snip (dragging the cursor around an object to form a rectangle), window snip (selecting a browser window or dialog box that you want to capture), and full-screen snip (capture the entire home screen).

For Windows 10, open Start button and type snipping tool in the search box and select snipping tool from the list. You can after saving the snap shot email your client for further action.

Codepen.io

codepen.io

Codepen is the handiwork of CSS wizard Chris Coyier and his friends Alex Vazquez and Tim Sabat. Codepen is a social development tool for front-end designers and developers. A unique feature of the tool is that it allows users to experiment with code in the browser itself turning it into a virtual playground. Want additional features, get on to their paid account, it will be a virtual treat.

Breakpoint Tester

breakpointtester.com

To easily test the responsiveness of websites at various breakpoints when creating something responsive is a challenge. Breakpoint Tester solves this issue and helps you scan sites’ style sheets for defined breakpoints and display them tiled in your browser. Breakpoint Tester is a handy tool for getting an overall view of how a project stacks down.

Last Pass

Lastpass.com

Last Pass is your password manager and password generator that locks your passwords and personal information in a secure vault. In the process it keeps you protected. Since it keeps a track of all your account login details you are not required to remember your passwords, key them in or click on the forgot password button. They give a great way of reducing login time and managing accounts between teams. Last Pass has got safe and secure safety features and can be customized as per your needs.

Panda

http://usepanda.com/

Panda is a great chrome extension tool to stay abreast with what is going on in the design industry. You can make the most of Chrome with this extension tool. Panda can replace your default tab. Enjoy the peace and quietness of the lively news feed on the left and beautiful tiled feed on the right.

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How To Deal With Unhappy Customers

Irrespective of the quality of their work, designers may come across some customers, who are definitely unreasonable and hard to get by. They should be handled wisely. No matter how professional you may be at web design, there are a few habitually unhappy customers who will always find something to complain about. It doesn’t matter whose fault it is, you may use these tactics to handle the situation. Listen to them The primary way of dealing with unhappy customers is to have them speak out regarding their concerns. Do not interrupt. The aim is to allow them to speak and get it out of the system; that way you can genuinely know what is bothering them and how to help. When it’s your turn, tell them that you have understood their concern and will resolve their issue as soon as possible. They will be glad that you have heard them out and are willing to rectify things. So make sure that you ‘walk the talk’, and resolve it right away. However, you need to ensure that they do not resort to abusive language in order to make their point. Abusive words and actions need not be used to propel you to carry out your job. Take Time to Respond It is best not to respond to such unreasonable comments immediately. Given that your communication with clients is through email or telephone, take an hour or two before responding. This will allow you see the correct perspective of things, and also, stop you from responding unprofessionally. Stop Escalation If a client speaks to you in an annoying voice or is downright abusive, do not hit back in a similar way. Maintain an air of dignity and professionalism and do not stoop to their level. If not, things may get blown out of proportion.

Self-Introspection t is being very critical of you, DO NOT concentrate on how to ‘fight’ back. Just take a deep breath and reflect on the possibilities; maybe your work is indeed not up to the mark. The client may be right and some mistake may have occurred. If so, think along the lines of, what went wrong and how it can be fixed. It could be that the client is clearly mistaken and the error is of their own doing. But, in order to be sure of that, you need to think logically. Move On In spite of your self-introspection and promise to resolve any issues, if the client is still being unreasonable, then it may be the right time to move on. There is really no wisdom, fighting over a small amount, you may pay it off and let go. It really doesn’t matter who is right or wrong, you cannot afford to waste your time and energy on clients who is unreasonable. You may do so politely, pay those unhappy customers, and bow out respectfully. These are a few pointers on dealing with unhappy customers, which can go a long way ensuring the smooth running of your web design business.

Search Engine Optimization(SEO) Techniques Which Must Be Avoided

SEO is important for any website. However, it must be done in the right way; a few mistakes need to be avoided. Search Engine Optimisation (SEO) is very important for a website to increase its online visibility. There are ways to achieve it ethically. However, there are also some SEO techniques which are best to be avoided. Page Jacking of Competitors This is nothing but the copying of the entire website of a competitor in terms of its code, content, SEO keywords, links; and then changing those links to point toward your own website or products. If you don’t copy all the content except the optimization part, even then, your website will be flagged off as improper and will face a ban from search engines, sooner or later. Keyword Stuffing Some SEO techniques like stuffing a website’s content with keywords may have worked in the past; nowadays you get penalized for it by Google. You may instead create content on the website with one or two specific keywords. You may use Latent Semantic Indexing (LSI) i.e., the use of similar keywords to avoid keyword stuffing. However make sure that the words you use are natural, and do not alter the flow of the sentence. Copying Domain Name A trademarked keyword cannot be used in your domain name. For example, we cannot use googleproducts.com or Yahooplacements.com, even if it may be available. If not, you may get a call from Yahoo or Google’s Legal team. Copyrighted words cannot be used in a domain name. If a website goes ahead and uses those keywords illegally, then it’s just a matter of time before they are penalized as per law of the land. Using TM keywords in Meta Tags Using trademarked (TM) keywords in meta tags may not be illegal, however, it is always better to be on the safer side and avoid incorporating them into our affordable web design. Instead of channeling our efforts into risky SEO techniques which can land us into trouble (or future lawsuits); we may as well do things the right way.

PPC Trademarked Sites There are certain keywords which are trademarked in Pay per Click (PPC). Those respective companies invested a lot of money so that they get a top ranking for the keyword, no-matter-what. Trying to outsmart them will again get you banned from Google and other PPC providers. Fully Depending on Back links with Bad Content Having backlinks to your site is not everything. There are other factors like the ones below.

Good Content
Social Media Links
Website (Optimization, Speed, Site appeal)

Along with backlinks, the above three factors decide your website’s SEO status. Thus, we can see that a good Search Engine Optimisation ranking is not attained by shortcuts. A lot of hard work goes into it, along with the above specified DO’s and DON’Ts.