As the financial year begins it is time to look forward to give shape to the novel ideas that will take your business onto a new plane. The quest for success begins with the initiation of the redesign process of your website, your interface with customers.

Why Website Redesign is Important?

Businesses are realizing the potential of website redesign. It builds your future. Brands which sell across the globe sell most of their products if not their whole business on the online platform. As customers become more tech savvy, online shopping is gaining in popularity. Remember, many of your customers aren’t patient enough to wait for long and it is crucial that all links function properly.

We are living in the age of fourth industrial revolution (Industry 4.0) and technology is changing at a rapid pace. In this fast moving digital world your website design and layout could become shop-worn even more quickly. Non-standard coding practices can hurt your search engine optimisation real time.

A nice looking easy to use < a href=”http://webcanny.com/responsive-web-design”>responsive website will bring more customers for you. Many browse online to check your company’s profile and online presence. They also check what your competitor offers before taking a call. The first impression is always the last impression and in this your website is your salesperson working 24×7.

Also Read about: 5 Reasons Why You Need a Website Re Design

When to Design?

This is a million dollar question that we often ask. Although there are no hard and fast rules on a time frame to redesign and redevelop your website, however, industry experts say that website must be redesigned in around 3 – 5 years. If you are in an industry that is likely to experience fast changes in products, services and technologies then you need to do it more often than not.

Website and Customers’ Relationship Matters

So you have decided to do away with the redundancy and realized it is time to add those new features, functions, pages, gadgets and widgets to your website to tap business opportunities and stay alive in the market, all in the allocated budget.

The most important thing to be considered is that your website is not about you and that it about your clients and their needs. Visitors come to your site for getting what they need. Can you provide solutions or eliminate their problems, this is what they want and why they come to you. What is in it for me is what customers see.

Website purpose is to make money and lead a conversation with people, establish a connection, guide them through the buying process until the product is sold. So you need to publish information that is correct, in simple English and with no grammar mistakes.

Busy customers wouldn’t have the time to browse through a poorly loading site. They will switch to other options and plenty are available. So never shrink away from investing in extra money to build up a site that would attract visitors and give you your business.

A well-executed website redesign can do wonders for your business. It can put your company on the global map. It is however to be kept in mind that website redesigning is a cumbersome process and would take away considerable time, energy and money from your schedules.

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The internet has come a long way since the past decade. There has been a splurge in popularity of many small business websites, who have demonstrated their capability to take on the bigger players. At the same time, many websites have lost their appeal due to their unwillingness to change according to the latest trends. Your online visitors can easily make out if your website looks outdated. You need to make sure that it stays in tune with the latest trends. The best way to find out whether you should go in for a website re design, is to visit it, using your smartphone.

Website Not Optimised

Many of us are glued to smart phones for most of the time. However, very rarely do we use them to check our own website. If a website loads slowly or appears disproportionate on a smartphone, that means it has not been optimised for the mobile.

Unclear Message

Web visitors will be on your site for a brief while. So make sure that you get the message across, very quickly and in the most effective way. If the message is not clear, they will simply click away to another site. Therefore make sure that the main page contains all the essential points and the message is conveyed in plain and simple terms. If you feel that it is appropriately designed, you may still ask for a second opinion from close friends who will be more honest in their review of your website. Also have it tested on multiple devices as well as browsers.

Difficult to Navigate

The website must be easy to navigate. The visitors must never get ‘stuck’ in some part of the website and find it difficult to go back. The navigation bar is usually towards the top of the website. It must provide the user with the much needed ease in navigation. The users also expect links at the bottom of the web-page, so that they can find their way through your website, even if they get lost.

If your site is easily navigable, people will spend more time on it, and this increases their visit duration and sometimes results in business conversions or product purchases.

Doesn’t look Trendy

Your web design needs to keep up with the current trends and should not look outdated. Although it may not be evident, you still need to view it from your customers’ point of view. It is best to seek the unbiased opinion of your friends. This will give you an idea of what needs to be done to make it look more appealing.

Poor Conversion Rate

When people visit your website, they may choose follow the Call-to-Action (CTA), submit a query form, sign up for a newsletter, buy a product or perform any other recommended action. If you are getting less response and your conversion rate is on the decline, then there is cause for concern. It implies that your website is not providing the customer experience or simply doesn’t have the appeal of your competitors. Once you are sure that something is wrong with your conversion rate, it is time to go in for a website redesign.

Lots of Bling

Make sure that the site doesn’t have too many bells and whistles. Too many graphics and animations slow down your website and drive visitors away. It is much better to have a simple but optimised website. It loads faster and conveys the message to the web visitors without any further hiccups.

These are few of the reasons why you need a website re design. You may thus approach website design professionals to get it re designed.

Why Client Needs a Website Redesign? What he can expect from it?

5 Reasons Why you Need a Website Re Design