We have always spoken about blogs and their importance in online marketing. However, coming up with blog post ideas all the time is not possible at all. Even if you have the knowledge on the subject, coming up with new titles every time can be very demanding. So here are a few tips, which may come in handy when you are starved for blog post ideas.
Play the part of a journalist
Attend an event related to your field of work. Take pictures, interview people. Write back a blog on the event. This is basically reporting and nothing else. However, when it goes together with blogging, the result can simply be a ‘fresh and relevant blog post’. The bottom line is that you are providing useful content, and better still you are reporting LIVE.
Take a Popular Post and Comment
It is one of the best ways to build your authority as an expert in your field. Comment on a blog or article written by experts and give your take on it (after providing a link to their original posting). Commenting on the blog articles by experts also gets you possible back links, or better still, a re-tweet. This will definitely generate extra traffic on your blog.
Insider’s Secrets
Give your fans, some insight into your field, and how things work. No, I’m not asking you to spill the beans and tell them all your business secrets. However, let them into your world and give them a glimpse of what your average day looks like.
For e.g., if you are a martial arts expert, post a video of martial arts and self-defence. The audience will be grateful that they learnt some new self-defence secrets. In reality, you are not giving anything away. They will still need to enrol for your classes to learn it anyway. Nevertheless, you have created a rapport, and they will definitely come back to your page for more tips.
Expert Opinions
You will need to establish connections with experts in your particular field. Then, you can ask for their take on a particular issue. Ask them a set of questions, and record their replies for future postings. Each question you ask them can similarly be posed to other experts. In fact your questions, have the potential to become separate blog ideas, where your field experts talk on different issues.
Once you do this with the permission of the concerned speakers, publish them as a new blog, and tag them in your post. If you are good, chances are that you will earn a re-tweet and the eyeballs of their followers, who usually come in hundreds of thousands.
Generate Infographics
Many a time, when bloggers are starved for blog post ideas, they can turn to graphics. Infographics are very much in demand, especially those relevant to social media and online marketing. You may choose any other area depending on your expertise and make relevant statistics available, after adequate research.
Behind the Scenes Post
When you are short of blog topics, you can try this behind-the-scenes post. You basically let your audience into your production, retail or service facility through posting pictures of your employees, office, staff recreation and other significant office events. The idea is to let people know that there are human faces at work, behind the brand logo. That way, people associate themselves with the company, as they see for sure that humans with emotions run the company and not robots (no pun intended).
Are there any blog ideas that we have left out? Do let us know in the comments below.
