The whole purpose behind getting a new website is to make you visible to the online community. You have to keep in mind that there are search engines out there, and that SEO Optimisation is essential for the online visibility your content. Having said that, how do you make sure that your blog ranks high on search engines? Here are the basic steps to follow, so that your site remains a ‘search engine favourite’ and has a top Google ranking. Size does Matter: Ideal Length for Blog Titles Make sure that the titles are 55-60 characters long. If they are longer, they will appear ‘cut’ in Google search results. Your title is sometimes the only thing your prospective customer user sees. So make sure it is enticing enough for them to stop, and click on it. While you are at it, make sure that you don’t add ‘click bait’ titles. Click bait titles are usually misleading. So respect your audience, and give them more of what they want. Providing relevant content is also important for seo optimisation. Let your title deliver what it promised, and not just serve as click bait while your content has nothing to do with it. Break it Up Break up your post into sub headings. This will enable the viewers to scan your post and read the section which interests them more. It is also good for seo optimisation. Having sub headings dispersed throughout the post gives the reader a gist of what it’s about, just by skimming through it. Therefore, they can just scan the headings, get an idea as to what the posting is about and take the desired call-to-action (CTA). Value Added Content Let your content provide value to your online readers. That way, they will be enthusiastic about your next blog post and bookmark or subscribe to it. They will not only subscribe, but also share your blog post if it is good. Your audience basically wants solutions to its problems. So, you need to position yourself as an expert in your field and genuinely provide solutions to their most common problems. When your blog gets a lot of engagement, it also helps seo optimisation.

Stay Relevant with Keywords Keywords are seriously not what they once used to be, thanks to the regular changes in Google’s rules that govern SEO Optimisation. Stuffing keywords doesn’t do you any good. You content is what actually matters. Great content gives you results in the long run. You will definitely see ‘Terminator-like’ Google SEO algorithms come in future and destroy websites not adhering to Google Best Practices. Having said that, you still need to use keywords in the title and text; that’s the only way you can stay relevant to your niche and people will be able to search for you in the first place. Just make sure that these keywords are not over used or alter the meaning. Add Visuals Everyone is aware of the fact, that a picture is worth more than a 1000 words. Some people do not read the whole blog, they just skim through it. By having a picture with a description or perhaps an info-graphic, you can attract a lot more attention to your blog. Rather than having continuous and non ending paragraphs with no visual whatsoever, it is good to add relevant pictures in between to sustain visitors’ interest. No matter how interesting your blog may be, people will still not look at it, unless it contains at least one relevant image. Following the above factors can ensure that you get a lot of traffic and achieve a good Google ranking via SEO Optimisation. Do you have any SEO tips which we may have missed out? Do let us know in the comments below.

A webpage is not visible to the world wide web unless it is crawled by the search engine bots. The top search engine Google approximately crawls 40 billion web pages and keeps them cached. These pages are ranked in order of their relevance and quality. In order to gain a high ranking from google, websites need to make sure that SEO optimisation is done in the right way and the below mistakes are avoided.

Absence of a Sitemap

A sitemap tells the search bots where to crawl. Having a searchmap saves time, infact it makes its job ten-times faster! If there is no site map, the search bot crawls all possible places and even those parts of the site which may contain duplicate content. Unless these pages are marked as ‘ no-follow’, Google crawls the duplicate content and marks it as bad links – which is not good for SEO optimisation.

It is therefore very much necessary to have a site map for search engine submission. A site-map tells Yahoo, Ask, Bing, Google and other search engines, how to crawl your website in the first place. You need to setup Google’s Webmaster Tools and Search Console so that you will be aware of what’s happening when Google crawls your website, and rectify errors if any. For best results, make sure that search engine submission has been done for all the popular search engines like Google, Bing, Yahoo and Ask.

Messed-up Code

Make sure that the text to program-code ratio is 50-50. If not, it will be perceived by searchengines as spam. If you are writing the content, then make sure you speak to the developer to make sure that elaborate content is written on all required pages. Make sure that the content reflects the keywords in the right way. If there is too much code and very little text, then it is likely to be perceived as spam and excluded by google in its quest for quality content.

Be active on social media

You need to make the best use of social media. Social media updates get indexed immediately, although they disappear soon as well. Some social media updates reach viral status; these have a tendency to stay-on depending on the degree of their viral status.

Good Backlinks

You also need to make sure that our blog receives links from highly ranked sites. Websites with a high Domain Authority (D.A.) rating, need to link to your site. It can be done by submitting articles on reputed websites with high PR ratings.

You also need to submit your links to directories, but you must be very selective at that. Some directories are categorized as bad, and you don’t want to be associated with them; it is not a good idea to either ‘link to’ or get links from those sites.

Embrace Social Media

It is always a good idea to create social media profiles across channels like Facebook, Twitter, Instagram,YouTube, Pinterest and Google plus. Posting regular updates gives search engines something to crawl about, and hence keep you on top of their results.

Social media is not exactly a sales generator, however when you search for a company, its social media profiles are also shown in the results. This means that although they don’t directly affect the Google ranking, they definitely appear in the search results and hence are a welcome source of traffic.

Social media also helps you to generate a one-to-one relationship with your online audience. They will get to know more about your product and services before trying them first hand. Online reviews on social media, help customers take better decisions before buying your services.

Link to Previous Content

Give references to previously written articles via hyperlinks. This act of linking to your previously written blogs increases your authority on the subject. Interlinking these blogs is also good for SEO. You can also channel traffic from one blog to another, thus increasing the visit-length, which again is good for SEO.

Following the above SEO tips, will keep you in good terms with search engine bots and get your website visible on the top of search engine results.

Tips For A Higher Google Ranking And SEO Optimisation Of Your Blog Content

How to make your Blog more Search Engine Friendly