Re-Capturing your Online Visitors with Website Push Notifications

You may have noticed recently, how many websites have started displaying push notifications. This is a new trend which is enabling sites to capture visitors without asking them to sign up.

As soon as users visit some popular websites, an opt-in dialogue box pops up. They are given the choice of allowing or blocking push notifications of that particular website. Many websites like FaceBook, Pinterest, News portals and even many local sites now use website push notifications, which resemble dialogue boxes, asking for permission to install software updates. The only difference is that they will be used, to re-target the customers. This is a new way of capturing and tracking visitors without formally asking them to sign up for your services. It is a new addition to a list of online marketing tactics that have already utilised Newsletter signups, Ad Retargeting and Exit popup boxes.

What exactly is Push Notification Service?

Push notifications pop-up on the desktop or mobile of the subscribers of a particular website. The visitors who opt for it, start getting these notifications. When they are clicked, they lead to special offers, product pages, online polls, or valuable content.

Applications of Push Notifications

Push Notification Service is in its heyday, and marketers want to make the most of it. There are many ways in which website push notifications may be applied. They can also be applied on Android mobiles, for the subscribers who have already downloaded your App.

1. Send limited period offers.

Push-notifications instil a sense of urgency in web visitors, as they appear in real-time and prompt them to act faster than they do on any other media. These can be used to display limited-time discount offers to visitors, and get a fast response.

2. User specific offers, depending on the time spent on your website.

Selling products based on website behaviour is a sure-fire way to gain back lost customers.

When users visit a shopping site and show interest in a particular product, they are immediately ‘captured’. Within a span of 15 minutes, they are targeted using specific offers depending on their web-interests. This is done while the buying intent still remains in the user and there is good chance of a sale.

3. Automated push notifications upon publishing a new blog.

One may be familiar with the RSS to email notifications, where a subscriber gets an email when a new blog is published. Similarly, with RSS to push notifications; your subscribers immediately get push notifications when a new blog post is out. Studies have revealed that a push-notification has 3 times more click through rate when compared to an email notification.

4. Instant Communication with your Audience

If your audience is notified about your new blog post via popular social media, they may feel it is ‘old wine being packaged in a new bottle’. However, if you notify them via web push notifications, they will get the impression that it is ‘fresh off the oven’, and most probably will click through it, ‘to grab a bite’ and check it out.

5. Push notifications to verify abandoned shopping carts

If visitors are on your website, suddenly abandon the shopping cart, then you may send a push notification after a few minutes, with an appropriate message reminding them like for e.g., “You have 4 items in your cart” or something similar. Thus, if the users had really forgotten about it while navigating away from your site, they can be made to come back and complete the order.

6. Re-targeting and Upselling.

As discussed earlier, users will be targeted with ads based on their interests. Thus, we will be categorising our visitors into different segments, and send them offers according to their behavioural data. Thus you may target those using notifications along the lines of, “People who purchased <product name> also purchased this”. Thus you will be curating content for your visitors, who will feel that they don’t have to keep browsing the web for similar products as they can trust you to provide them with curated content tailored to their requirements.

7. Getting Feedback

Studies have revealed that push notification subscribers have an opt-in rate of 40% when compared to your email subscribers. You may have noticed in the recent times, that you get push notifications when you exit certain sites, with a message along the lines of, “Are you sure you want to leave this website?” This can also be used to gather true feedback from visitors exiting your site so that they can rectify issues in the best interests of the users.

Writing Push Notification Text (with a 40 - 120 chars limit) and best practices

The only limitation with push notifications is the text size, which varies from 40-120 characters on various platforms. It is imperative that the services of a good copywriter are sought to make the best use of the limited space and convey your message in an effective way.

However, the visitors may still be bombarded by several similar website push notifications. So how do you stand out? You may choose to stand above the crowd by giving out a limited time offer or 24-hour discount notification. However, make sure that the notification contains brief and enticing text, which will prompt users to click on it.

Measuring Push Notification Performance

The last, but most significant step is to analyse the push notifications’ performance. You need to ascertain the below:

The number of clicks for the push notification
Forms filled by visitors
Trial downloads
Product Purchases

Once you check out the analytics report for all the above activities, you can have an idea as to whether or not, push notifications are paying dividends. Accordingly, you may plan to continue or discontinue push notification services.

5 Surefire ways to chase away your Web-Customers

A website helps in marketing our product or services, to the world. However, if we do it wrong, then it may serve to drive away prospective customers.

Website landing pages are the best means of attracting customers to do business with you. They must be appealing to the users. Sometimes the opposite may be true, and a website may start driving away prospective customers. So, how do we figure it out in order to rectify the situation?

Problem with Content

The content must be easy to understand. It should not be so technical, that a layman can make nothing out of it. All Caps must be avoided at all costs. The practice of having huge blocks of text must also be avoided, as nobody has the time to go through an encyclopedia of information; so let it be brief. Let not the landing or index page content speak only about your company. Allow subject to be centered on what the customer wants.

In fact, the content must be planned much in advance, rather than 'filling in the blanks', after the web design has been completed. Great content is a means of establishing your credibility in your given field by providing value to your online audience. It is also the means of establishing a social media presence and extending your superiority over competition across these channels. It must therefore be well planned.

Bad Navigation and unpredictable Structure

Let your web page design have an intuitive structure. When visitors come to your site, they must not feel like they are stranded on a lonely island. They must be directed, either to click on the query form, search, and shop for your product, check out tutorials, or do any other task which they planned to do on the site. A search box is definitely necessary; it can help the visitor get what they want.

Non usage of Common Terms

The page titles, menu items, and product names must adhere to common terminology. For example, if you are selling home products and a visitor is searching for pillows, then do not name it as ‘Bolster’. Let it not look like “Buy 2 Bolsters and get a Bed Sheet FREE”. The visitor must not start opening the dictionary to check out the meaning of bolster. Instead, you can just use the word ‘Pillow’ to make things easier for the user. The menu items, page titles and other content must also follow the same principle and use simple terms.

Slow Loading Pages

A slow loading page is a great turn-off. Howsoever attractive and responsive your web page design maybe, if it loads slowly, then the whole effort goes in vain. It is important to optimize your text, images and videos to meet the above demand. A page must follow the 5-second rule, i.e., it should load within five seconds. If optimisation is not done and the site loads slowly, then it will obviously be ignored by visitors who will obviously switch over to another site, thanks to the bad website design.

No Mobile Optimisation

Ever since the advent of smartphones, more than half of the global users browse the internet with their mobiles. If your site is not mobile optimized, then it will be penalized by Google with respect to its ranking. A website which is not optimized for mobile performs poorly when accessed by using smartphones. This is a perfect example of bad website design. As a result, nobody will bother to return to your site again.

These are a few pointers to help businesses stop turning off their customers, due to slow loading websites.

10 Steps to improve your Profile and Business-presence on LinkedIn

When clients want to do business with you, they not only visit your website, but also check your LinkedIn business page and professional profile.

Your potential clients and employees would like to know more about you, before they think about working or doing business with you. Therefore, after they visit your company website, they will most certainly look for your LinkedIn profile as well as your business page. It is therefore very important to have a great professional profile apart from a professional-looking LinkedIn company page. So here is how you do it.

(I) Enhance your profile

Your profile is one of the most important features on LinkedIn. It must be filled up in a professional way. Make sure you have the details of at least two or three previous positions written down in the “Summary and experience”, section. Make use of different keywords, upload relevant images and SlideShare presentations.

Have a good quality photograph of the dimensions 400 x 400 pixels uploaded as your LinkedIn profile picture. Make sure it’s not the one taken at your college graduation, birthday party, or marriage; it must be a head shot, you should preferably be wearing formal business attire. Also give a good title to your profile, which reflects your field of work. Think of it as your punch-line.

You may also have a great cover theme, which throws more light on your professional background. For e.g. if you are an art director or graphic designer, then the LinkedIn cover must reflect your design samples arranged in an aesthetic way, so that it adds more value to your profile.

You may also choose to have a LinkedIn vanity URL to your profile. This gives your profile, a sleeker looking custom name and a higher Google ranking.

(2) Make essential connections

Building contacts are essential for any professional or business. Start with your close connections like school and college mates, as well as your former colleagues. You may also introduce yourself to relevant people in your industry and send them contact requests. The quality of connections can definitely cast a positive effect on your whole profile. You may in fact, set aside some free time for sending polite and personalised contact requests for building your connections. “I read your blog on marketing tactics, and liked the content”. The person will most probably accept your contact request. However, for some strange reason, you will discover that not everyone on the planet happens to be a blogger. So you may tweak your contact requests, depending on the person you are dealing with.

(3) Broadcast great content

Establish your credibility by posting regular content. People seek useful content related to their field. Your blog should be in-depth and original. Once that is done, you may publish it on LinkedIn. You may even join related LinkedIn groups and post the content for the world to see. You will notice that there is a substantial increase in your profile views as well. By becoming a source of useful information, you catch the world’s attention and open up the possibility of making important professional connections, and even get some business leads.

(4) Follow industry leaders and bloggers of relevant fields

Your news feed, can provide you with the latest updates and events of your relevant field. You may follow industry leaders and bloggers relevant to you. That way, you will get to know the latest trends, events, tips and tricks in your field of work. Following your feed religiously, will upgrade your knowledge and understanding of your field of work and give you new insights.

To clean up your news feed, you need to follow the below steps:

Check out your newsfeed.
Run a LinkedIn search and seek out the influencers in your respected field.
Click on “Follow”
Scan the other news updates from the people you are already following.
On top of an individual newsfeed, you find three dots on the right side.
Click on the three dots and choose “Un-follow <profile-name>” to clean up your news feed.

(5) Start a SlideShare Account

Once you register for a LinkedIn SlideShare account, you can post your latest blogs in the form of slide-share presentations. SlideShare has a large and targeted viewership, and you can get a lot of exposure on this platform as well. Your SlideShare presentations can also be linked to your LinkedIn profile as it carries more weight.

6) Create your Business Page

Once you are done “Turbo Charging” your LinkedIn profile, you can move on to the next step i.e., to create a great looking LinkedIn company page. So here is how you do it.

Login to your profile on
On the menu bar, click on “Interests” and choose “Companies”, from the sub-menu.
Stay on the same page and click on the “Create” button, which is visible on the right.
Follow the next steps to create your company page, by entering the company name, email address, uploading the logo, adding a banner image and typing the company message, when prompted to do so, by the website.

(7) Regular Postings

Once your company page is setup, you can start off with your company updates and postings. However, make sure that you don’t use this as an advertising space for your company. Use this space to post industry updates, events, and useful - industry knowledge. Keep your postings on LinkedIn limited to one per day; this is because, you do not want to bombard the professional timelines of LinkedIn.

You may do the postings at a proper time in order to generate maximum impact. You may either do it in the morning (7:30 am to 8:30am) or evenings (5:00pm to 6:30pm).

(8) Get your Followers

Once your company page is all set, it is time to get followers. You may as well add your LinkedIn page

URL to your email signature. Also, ask your employees to follow your company page and update their profiles with the new page link.

(9) LinkedIn Showcase Pages

You may have individual products advertised on LinkedIn Showcase pages. These are an extension of your company page and contain specific brands or products. Your customers can, in turn, follow these pages as they are more specific to the product they are interested in. You may this tailor your updates to brand or product specific community, thus resulting in more engagement.

You can also use LinkedIn Sponsored Content, in order to get your message in front of the world’s business community, by comprehensive targeting of the precise audience.

These are the 10 steps to prep-up your LinkedIn company page and profile, in order to showcase them to the relevant audience and open up the possibility of getting more business leads.

Here is what you should do to Video Market your Small Business

A lot has been said about how videos can improve your Google ranking and how they help in business marketing. However, the question remains, “How do I go about it?”

Videos are undoubtedly a very good source of web traffic. When incorporated into your marketing strategy, they help your SEO rankings, by attracting more visitors to your website. They also increase the ‘visit length’ i.e., the amount of time a visitor spends on a website, from a few seconds to several minutes. In fact, YouTube has become the second largest search engine after Google, after overtaking the likes of Yahoo, Ask and Bing.

In fact, many people are more interested in watching videos, than reading articles about the required information. A blog article with an embedded video carries more value as it increases the average ‘visit length’.

How influential are these videos?

The age old saying goes, “A picture is worth 1000 words”. We would like to add that, “A video is worth a billion pictures”.

Video Marketing Example for a Restaurant

For example, if you are a restaurant, and want to do online marketing for your brand, it will make more sense if you use videos rather than pictures. People will find nice looking pictures of restaurants everywhere; they are very common. But videos are a different ball-game altogether. In fact, there are different types of videos that can be put up on your website or blog to attract more visits, increase the visit length, and obviously, improve the SEO rankings.

Videos of the restaurant exteriors, interiors and overall ambience
Video reviews of restaurant by customers
Do-it-Yourself (DIY) recipe videos

All the above types of videos can be incorporated into your website or blog, to attract more customers to your restaurant offline as well as online. Apart from YouTube, there are similar sites like Vimeo as well as Vine (a part of Twitter), which are also a great source of videos. The embed code is provided in these video sites so that you may incorporate any video you like into your web page so that it plays on your website.

What exactly do I put into these videos?

The material for these videos depends on your product or services. Here are some tips to start with:

Product videos: If you are selling a physical product, you can shoot a video of the product from different angles. For example, if you are selling a mobile phone, then it must be shot from all angles, in order to give a correct perspective. The same logic is used to sell clothes, where models walk on the ramp wearing them, and their video is shot from various angles.
How-to videos: People love to see how the product actually works in real life. These videos can include celebrities, giving a demo of the product. This is an interesting way of online marketing.
Product testimonials: Testimonials can give authenticity to your product. People who use your product may be asked for testimonials, which you may incorporate into your website. Whether it is a physical product or a fast food place, genuine customer reviews add tonnes of authenticity to your brand.
Be consistent: Create a sense of expectancy; make your videos so interesting, that people long to see your videos, and there is a sense of expectancy and buzz, even before the new ones are out.
Being human: You can cut across barriers by showing your human side and letting people know that you are not just a business. You may shoot, “Behind the scenes” videos and introduce your audience to all your staff that actually makes your product ready, by putting in, many hours of work.
Voice-over and music: Your video will definitely look cool if there is a music clip running in the backdrop. A voice over can also be added, wherever it is necessary.
Working for a cause : Make your business benefit the society; work for a cause. Create a video about the charitable work you are doing. Let the audience know, how the community is being benefitted because of you.

The above points are just like the tip of an iceberg; you will learn more during the course of their implementation.

Process of shooting a video

In order to shoot your video for online marketing, you will need a good digital camera or mobile phone with a high-resolution camera. If you really need a high-resolution video, then you may have to invest in a High-Density video camera. Some cameras may also contain a provision to plug in a microphone, for audio clarity. Apart from that, you will also need good video editing software; in most cases, Windows Moviemaker comes in handy and can readily be downloaded for FREE. If you are having a Macintosh, then iMovie can do the job for you.

Video Marketing

Once you have created your movie, it is time for video marketing to help it reach a wide audience. You may post it on sites like YouTube or Vimeo. You may also share it on Twitter, Facebook and other social media with relevant tags. The titles you give to your videos are very crucial. They must be so interesting, that the user should be prompted to click on its link and watch the video right away, without wasting time. You may also encourage others to embed your video on their sites, in order to reach a wider audience. Thus your videos will be seen, liked and shared for by a lot of people. More and more people will start subscribing to your Video channel. You will come across as someone who provides value and people will start liking and even sharing your posts. People will begin to trust you, as you gradually position yourself as an expert in your particular field. It is only when this trust is established, that you can start promoting your product ‘directly’ through your videos. Since a trust has already been established with your audience, your product video will be received well. Last but not the least; make sure that your product lives up to the mark.

Do’s and Don’ts of Facebook Marketing for Business

While using Facebook to market your business, certain unwritten rules need to be followed to make sure things run smoothly.

It is a well known fact that Facebook can help your business reach a bigger audience. In fact it is the biggest audience. So, how do you go about it? How do you leverage the power of Facebook, in the right way? What are the Do’s and Don’ts of Facebook Marketing? So here we go...

Do’s: There are many things to do, when it comes to marketing your business on Facebook. Below is a list of must-do things.

Have a good thumbnail

A thumbnail or profile picture can be something which identifies you. It can be a photo or your company logo. Make sure it is visible to the user.

Keep your messages consistent with your cover theme and profile picture.

The postings must be in line with the company message. For e.g., if you are a restaurant, you may post anything related to your field like the latest menu items, specials, food, and latest recipes. Your fans do not expect you to post about NBA, Football, Cricket, Science or Politics. Excel in your related area. Also keep your postings in consistence with the colours on your company logo.

Target the right people

You need to know about the audience you are targeting. Use Facebook tools and tailor your posts to the right audience. Your content needs to be tailored according to their age, gender, location and other factors. For e.g., if you are targeting teenage girls for selling cosmetics, use a pink theme colour and not black. Similarly, if you are a restaurant, and targeting the nearby office-goers, use bright red, as red is an appetite stimulator, according to colour psychology.

Time your posts correctly

People are usually more active on Facebook in the latter part of the day or evenings, when they tend to take a break from routine work and unwind. So time your posts from 1PM to 5PM. By timing your posts accurately, you can make sure that they will show up on your fans’ timelines in the first place, and not get ‘buried’ by other posts.

Analyse your own performance

Use Facebook insights and find out which of your posts has done better than the rest. You may accordingly modify your future postings to suit the taste-buds of your fans. Give them more of what they like to see!

Tag people

You may tag people, especially any of your fans who have been actively engaging with you online, liking and sharing as well as commenting on your posts. You may also tag people who have provided services, like catering etc. They will definitely love it and you will definitely get noticed online.

Make your post viral by a paid campaign

The posts which are performing well, as indicated by your FaceBook insights, can further be boosted by means of a paid campaign. This will make it reach a wider audience and become more viral.

Don’ts: Here is a list of what shouldn’t be done in order to avoid Facebook blunders.

Stop bombarding fans’ timelines

Do not post more than 2 or 3 posts a day. If you exceed the number, there are chances that you are bombarding your fan’s timeline with your postings, and this is one of the most common FaceBook blunders. The result is obvious, they will dislike you immediately and you will thus start losing fans one by one. What you need to do, is spend the extra time in creating high quality posts for the future.

Never forget to mix up different kinds of postings

Always make your page interesting to the viewers. Do not just post text or photos always. Be different, and mix it up to make things more unpredictable and interesting to view. Post videos, audio, slideshow presentations, other people’s posts (in your related field), occasional humour, quizzes, puzzles and many more. This leads to more interest, engagement, likes and shares for your postings.

Never give admin rights to everyone in your company

Given that your company consists of different departments or individuals, who may occasionally contribute with social media postings, it is important that you exercise moderation in giving them the rights. Do not give admin rights to everyone, while you may definitely give them the right to make and edit their own postings.

Never Leave the information Blank

Don’t leave your people guessing what your company really is about. It is always good to have a brief description about your company, with a web link for further information.

Don’t be slow to react

When your fans comment, the usually expect a quick response. Whether it may be negative or positive, they usually expect your reply within an hour. Your failure to do so, can lead to resentment and even anger.

Don’t overtly depend on Facebook

Facebook is a social media and you need to build a loyal following. However, getting thousands of people to like your page, doesn’t guarantee 1000 leads. Social media is more about awareness, getting people know about your brand and engaging them. You also need to have other relevant social media accounts like Linked-in, Twitter, Pinterest, Instagram and Quora. You need to check where your audience hangs out and then reach out to them via relevant social media. Apart from that, you undoubtedly need a blog, which connected to your website. A website along with regular blogging is your basic necessity for SEO and the related organic traffic. You can then use social media to reach out to more people. Putting all eggs in one basket, i.e., FaceBook, isn’t such a great idea.

These are the do’s and don’ts of Facebook marketing, that you need to follow in order to make the most of your company page.