There is a lot of buzz surrounding Social Media and its marketing potential. The email is also an outstanding marketing channel, which is overlooked by small businesses. So, how do we go about our online marketing? Read on!

An email is still a very effective tool and has the potential to singlehandedly take on the task of e marketing a company and its products to the rest of the world. However, it has to follow certain guidelines.

Relevant Subject

Always be sure of your aims and objectives; that is, why you are emailing the person in the first place. Let the subject of your business email give them an idea about the purpose.

Email Promotions - Segmented Targeting

During course of your e marketing, do not email all your subscribers at once. You could segregate your emailing list according to city or state. You may target one segment in the first email blast and another one in the next – according to its relevance.

For example, if you are a popular restaurant chain which is opening its newest outlet in a particular city, you could send an invite to all people from that city. There is no meaning in sending out this particular business email to people residing in other cities, or it will obviously attract un-subscriptions.

Make it look Personal

Do not address your audience, as “Dear All” or “Dear Subscribers”. Call them by their first name; for e.g.“Dear Paul” or “Dear Mary”; it adds a personal touch and helps sustain a healthy professional relationship. This feature of automatically inserting individual names is present in most bulk mailing software; you may use professional software like Mail Chimp, 1And1 Mail,or e-Campaign.

Sending Newsletters

As part of the email marketing strategy, apart from product promotions, you can send out newsletters once or twice month. Subscribers love to see quality content. It can be anything like an informative article related your field or related tips.

Make a Good offer

When you run an email campaign, you need to offer your subscribers something good, like a FREE discount coupon or consultation. For example, if you are a Fitness consultant, you can offer a free consultation. If you are a restaurant, you can offer a 20% discount coupon.

Google Analytics

To check out the effectiveness of your email campaign, you can use Google Analytics to checkout your landing pages, blog and social media to monitor their engagement. You may also keep a watch for un-subscriptions. Analyzing things gives you a better understanding of how to go about your future email campaigns.

Cross Promote Channels

The email you send out to subscribers should also contain a link to promote other channels like Facebook, Twitter and Pinterest.

Avoid Spamming

Take precautions and avoid spamming. If people did not originally subscribe to your emailing list, it is best to leave them alone rather than bombarding their mailbox with spam.

An email marketing strategy, if rightly done, can directly influence a company’s growth and success. For more information on email marketing and affordable web design, contact us.