Unleashing the incredible power of video marketing even if you are a newbie can pay rich dividends. You may fail to convey about your product but a well-crafted video will do the job for you working 24×7.

Video marketing has gained more prominence as we navigate through the fourth industrial revolution. It is the best tool to communicate your ideas and your message and in the process earn for you dollars. Best is to keep things as simple as they can be. The key is to be well-versed with your objective before you start making your video.

Why to publish a video? – This is the first question that you need to ask yourself before posting it online. Is there a requirement? The video should connect with your viewers. Often customers search online for finding solutions to their problems. It could be anything, may be buying a product, or getting rid of something which bothers them, and so can you give a solution to their suffering. If yes, then they will watch your video for tackling their ailments.

The plus point with putting up videos is that you don’t take the pain to explain again and again.

Videos will build your brand. When you are new in the market you can use videos to reach out to potential customers telling them about your company and your products.

Once they like it then they will share the video through social media platforms such as Twitter, Facebook or WhatsApp and in the way not only bring traffic to your website but also boost your sales. You do publishing and if your video is liked then public will take care of the rest.

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Make your video interactive – Interactive videos attract maximum people. Comments from your audience matters. It improves your SEO. Respond to the comments, tweets, raise questions and allow your viewers to answer them in the comments section.

Watching your video – The job is not done just by uploading the video on YouTube. You need to keep a tab on how much of your video is watched. It is important to know where your customer switches to another channel. Keeping your customer engaged is an arduous task. To overcome this challenge it is advisable to keep your video short. No one has the time to watch an entire movie. Research has shown that videos that last around 5 minutes are the ones watched most.

Searching your video – Content is as important as visuals. A well written content will give your video meaning. People visit content and read a bit and then click on the video. Search engines cannot locate your video and if you want it to appear on search engines then content is a must. Keep an attractive headline and a punchline pulling your viewer to watch out the video for more action, introduce those like buttons – “Facebook, Tweet”, etc. which promote your video.

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Notification of video – It is a good thing to notify your subscribers about your video. But when you upload too many videos and each time your subscriber gets notification then you are spamming him. He may discontinue watching your videos. To avoid this when uploading your video make it private and then when it is uploaded uncheck “notify subscribers” in advanced settings and then make the video public. This will ensure that you reach viewers and keep your subscriber base intact as well.

Further actions – You have succeeded in drawing their interest and now you want to retain them further. It is a challenge. This can be overcome by including links below the videos to direct your customer to find out solutions. For example, if video is about your production process then you can have a page which directs them to information about your other products. Or links such as get the exact product here or talk to an expert here will also serve well. The idea is to keep the visitor engaged on your page.

Hiring professionals – You may be taking all these steps and yet not finding success. If you are not experienced then it is difficult to find the right video marketing strategy. Video production or marketing professionals can do that for you. May be time to hire them.

A lot has been said about Content Marketing and how it helps in SEO. So what’s it really about and why do businesses need it?

People have been watching traditional advertisements over the years, and really lost trust in all those self-aggrandising slogans and punch lines.

The world is now changing, and customers are getting more interactive. They want to know everything about their product, how it looks from different angles. They want to interact with the manufacturer to know more about it, read the customer reviews, and buy them only when all their doubts are satisfied.

All this is possible thanks to digital and social media. Traditional media obviously couldn’t get you all this extra interactivity and information. Speaking of social media, this is used to create an awareness of our product. However, everything cannot be crammed onto social media. One obviously cannot write blogs on one’s social media timeline. What can be done, is, links with pictures can be posted, so that the interested ones can click on the link, visit your website and read through your content, whatever it is about. In fact Google is giving preference to content than other SEO technicalities.

What is Content Marketing?

As the word suggests, content is written by businesses to market their products or services. The primary aim of content marketing is to supply valuable and FREE content to attract an audience and build a following. The type of content you create must impart valuable information and may be indirectly related to your product or field. Thus, people will interact with you, trust you and listen to your take on the subject at hand. Last but not the least, chances are, that they will also be curious about your products and services. And want to know more about it.

Your content can then be used to gradually educate the audience about your product so that they can trust what you are offering. Thus, the FREE and valuable content can convert prospects into clients, and clients into repeat buyers.

How is it different from Social Media Marketing?

When you are marketing via Social media, you tend to post various text, images, and videos on Facebook. This means that the source of content is within Facebook itself and being used to achieve your ends.

However, when it comes to a content marketing strategy, your website’s blog is the place where all the action happens. The content will be posted on your blog page. Then, you leverage the power of social media by posting a link to the blog article, infographic, video on Facebook, Twitter, LinkedIn, Google PLUS and other Social Media.

Now that we know what Content marketing is about, why should we go about it, or what are its advantages? So here we go:

It builds trust: People do not perceive traditional advertising as seen on TV and newspapers, as trustworthy content. Gone are the days, when the ‘loudest shouter’ on traditional media won more customers! This is where Content Marketing comes into play. In this case, the users themselves share likeable content with their friends. The message is spread by the most trusted media i.e., via ‘word-of-mouth’.
Gets you conversions: Content marketing can also help in the generation of quality leads. The more you satisfy a need, more the engagement you will generate. You can write exceptional content. Now there is again two types of content and that is:

Un-Gated content: This content is readily available as part of your About and Blog pages. This contains all the information the audience wants to know about your company and your product. This information is FREE and readily available on the website.

Gated content: This can be more specific information related to the subject, written as downloadable PDF. This can be accessed by registering your name and email ID. Depending on the perceived value of the information, you may ask users to give additional details like telephone number, address, occupation among other things. These registered users are your leads. These leads can be converted into customers at the appropriate time.

It builds solid relationships: This is a type of marketing which gives more to the customers instead of asking them to buy products. Customers get a lot in terms of free information and knowledge. The video blogs also provide entertainment as well as the latest trends in the given field. Customers can, in turn, comment on the blog and share with friends if it is interesting. Thus, solid relationships are built with fans, who themselves become your brand ambassadors and propagate your product to friends via social media.

It can be measured for effectiveness: While is it very difficult to measure the effect of traditional advertising, one can definitely see the results in content marketing. The likes, shares and level of engagement of a given blog posting can easily be ascertained. Steps can be taken to mould future content based this particular response.

It does multiple tasks: Unlike traditional media, Content marketing can actually serve as a one-man army i.e., it can handle multiple tasks, generate awareness of the product and spread the word to prospective audiences. Once published, it can also initiate dialogue and thus facilitate interactivity.

Influence people even before they think of buying it: A content marketing strategy begins after a ‘buyer persona identification’, or identification of the target market. In a target market, you may have different personality traits and obviously unique personalities. Once we identify who our market is, we need to find out what they are lacking, and how we can genuinely help them with our product or services. With the help of our content, we can convey this message to the concerned audience and thus develop a rapport, even before they think of buying our product.

Content is well perceived if it comes with a social message: It will establish you not just as a business, but also someone who stands for human values and does their bit for the society and country as a whole. People would love your human values

Thus, we can see how content marketing can be influential, and powerful medium. One can use a solid strategy, convey our message to the intended audience in a subtle and respectful way.

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